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Protecting Business Innovations via Trademark

Approx. 10 hours to complete

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Course Summary

This course teaches you how to protect your business innovations through trademarks. You will learn how to register trademarks, avoid infringement, and defend your trademarks from competitors.

Key Learning Points

Understand the importance of trademarks in protecting your business innovations
Learn how to register trademarks and avoid infringement
Defend your trademarks from competitors

Learning Outcomes

Understand the basics of trademark law
Learn how to register and protect your trademarks
Defend your trademarks from infringement

Prerequisites or good to have knowledge before taking this course

Basic knowledge of business and entrepreneurship
Interest in protecting business innovations

Course Difficulty Level

Intermediate

Course Format

Self-paced online course
Video lectures
Quizzes and assignments

Similar Courses

Patent Law and Strategy for Innovators and Entrepreneurs
Intellectual Property for Entrepreneurs

Related Education Paths

Intellectual Property Law Certificate Program

Related Books

Description

Protecting Business Innovations Via Trademark

Watch Course Overview: https://youtu.be/mUja4iwbrTE Intellectual property rights (IPR) has a great impact on innovation development and society. In Science, Engineering, and Business, we seek to create wealth through innovation in products, designs, manufacturing processes, and business systems or models. However, innovation leaders often FAIL to benefit from their discoveries and inventions when they are unable to adequately protect those innovations. This course provides learners with an understanding of how trademark laws can be used to protect business innovation using a combination of lectures and case examples for discussion. The course focus on protecting innovations with Trademark as one of several tools that can be used by companies to protect their brands and products. In additional to learning about how trademark law works in theory, we will also discuss situations in which trademark might not be effective in protecting innovations, and will focus on the legal issues involved from a practical business perspective rather than from a purely legal viewpoint. This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation.

Outline

Introduction to Trademark
Welcome to Protecting Business Innovations!
1.1 Course & Introduction to Trademark Overview
1.2 Why is trademark important to business?
1.3 How important are trademarks to society?
1.4 What can be protected by trademark?
1.5 Trademark Registration & Jurisdiction
1.6 Trademark Rights & Litigation
1.7 Introduction to Trademark Summary
Course outline
Assignments and grading
Why 'Brand' is important to Apple?
Introduction to Trademark Quiz

Trademark Global Issues and Challenges
2.1 Trademark Global Issues & Challenges Overview
2.2 Trademark Usage & Priority
2.3 Local vs Global Registration
2.4 USA vs China Trademark Registration Lawsuits
2.5 Risks of Losing Trademark Rights
2.6 Cyberspace Trademark Issues
2.7 Grey-Market Goods
2.8 UK Passing Off Law
2.9 Trademark Global Issues & Challenges Summary
The Founder: A fast-food story
Trademark Global Issues & Challenges Quiz

Trademark Infringement and defenses
3.1 Trademark Infringement & Defenses overview
3.2 Trademark Infringement
3.3 Trademark Infringement Defenses
3.4 Trademark Violation Tests
3.5 Ferrari vs Roberts Case
3.6 Crocodile Wars Case
3.7 New Balance China lawsuits
3.8 Trademark lawsuit as a weapon
3.9 Trademark Infringement & Defenses Summary
Parody in Copyright course
Comparison of the two tests
Trademark Infringement & Defenses Quiz

Peer-graded Assignment
How do companies fight 'Trademark Trolls'?
Peer-graded assignment summary
Protecting Business Innovations via Trademark Summary
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Summary of User Reviews

Learn how to protect your business innovations and trademarks with this course on Coursera. Users have praised the practicality of the course, which provides real-world examples and case studies.

Key Aspect Users Liked About This Course

Practicality of the course with real-world examples and case studies

Pros from User Reviews

Great practical examples
Easy to follow
Good instructor
Engaging content

Cons from User Reviews

Some technical issues with the platform
Some sections could be more in-depth
Not enough quizzes or assessments

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Protecting Business Innovations via Patent Watch Course Overview: https://youtu. be/mUja4iwbrTE This course assumes no prior knowledge in law, business or engineering....

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