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Protecting Business Innovations via Strategy

Approx. 11 hours to complete

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Course Summary

Protect Business Innovations Strategy is a course for entrepreneurs and business owners to learn how to protect their business innovations from being copied by competitors. This course covers topics like patents, trademarks, and trade secrets.

Key Learning Points

Learn how to protect your business innovations with patents, trademarks, and trade secrets
Understand the legal framework for intellectual property protection
Develop a strategy to safeguard your business innovations and stay ahead of the competition

Learning Outcomes

Understand the different types of intellectual property protection
Develop a strategy to protect your business innovations
Learn how to stay ahead of the competition

Prerequisites or good to have knowledge before taking this course

Basic understanding of business and entrepreneurship
Interest in protecting business innovations

Course Difficulty Level

Intermediate

Course Format

Self-paced
Online
Video lectures

Similar Courses

Intellectual Property Law and Policy
Innovation and Entrepreneurship

Related Education Paths

Notable People in This Field

Elon Musk
Mark Zuckerberg

Related Books

Description

Protecting Business Innovations Via Strategy

Watch Course Overview: https://youtu.be/mUja4iwbrTE Strategy can be useful for protecting business innovation when no other form of protection exist (e.g. copyright, patent & trademark). Strategy can also compliment and strengthen other forms of innovation protection. Understanding how to use strategy to protect innovation and limitation of strategy as a form of protection will be useful for business managers. This course will cover strategies from tangible resources to intangible strategies business employ to be successful. (1) Resource-based strategy (2) Move fast or get passed (3) e-commerce (4) Changing the rules This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation. Other courses in the Protecting Business Innovations series: 1. Copyright: https://www.coursera.org/learn/protect-business-innovations-copyright 2. Trademark: https://www.coursera.org/learn/protect-business-innovations-trademark 3. Patent: https://www.coursera.org/learn/protect-business-innovations-patent 4. Strategy: https://www.coursera.org/learn/protect-business-innovations-strategy

Outline

Resource based Strategy
Welcome to Protecting Business Innovations!
1.1 Course & week 1 overview
1.2 Resource Based Strategy
1.3 Economies of Scale
1.4 Network Externalities
1.5 Access to Resources
1.6 Access to Markets & Customers
1.7 Knowledge as Advantage
1.8 Resource Based Strategy Summary
Course Outline
Assignments & Grading
Introduction to Strategy Quiz

Move Fast or Get Passed
2.1 Move Fast or Get Passed Overview
2.2 Continuous Innovation
2.3 Intel vs AMD
2.4 Franchising
2.5 Alliances, Joint Venture & Licensing
2.6 The Love-Hate Relationship
2.7 International Strategy
2.8 Tesla is Going Global
2.9 Move Fast or Get Passed Summary
Move Fast or Get Passed Quiz

E-Commerce Strategy
3.1 E-commerce Strategy Overview
3.2 Global Cyber Law
3.3 Mice & Elephants
3.4 Contracts Online
3.5 Terms & Conditions
3.6 E-commerce Strategy Summary
(Optional) Cyberlaws and regulations for enhancing e-commerce: Case studies and lessons learned
(Optional) United Nations Commission on International Trade Law (UNCITL) in Electronic Commerce
e-Commerce quiz

Changing the rules
4.1 Changing the Rules Overview
4.2 Pricing Strategy
4.3 Big Data & Analytics @ Capital One
4.4 Most Profitable Song
4.5 Pricing of Drugs
4.6 Why no Coca-Cola at Pizza Hut?
4.7 Changing the Rules Summary
4.8 Course Summary
(Optional) Documentary of the "Happy Birthday Song"
(Optional) Readings & videos on "Pricing of Drugs"
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Summary of User Reviews

The Protect Business Innovations Strategy course is a highly rated course that teaches how to protect business innovations. Users have praised the course for its practicality and usefulness in real-world scenarios. One key aspect that many users found good was how the course breaks down complex legal concepts into easy-to-understand language.

Pros from User Reviews

Practical and useful in real-world scenarios
Good value for money
Excellent instructor
Great course structure
Easy to follow

Cons from User Reviews

Not enough interactive content
Some of the content can be repetitive
Lacks in-depth analysis
Not suitable for advanced learners
Lengthy course

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