Explore

Selling to Chinese Consumers

Approx. 12 hours to complete

Save Course

Go to Course

Course Summary

Learn how to effectively sell to Chinese consumers and understand their unique cultural and behavioral characteristics.

Key Learning Points

Gain insights into Chinese consumer behavior and preferences
Learn strategies for developing and marketing products for the Chinese market
Understand the impact of cultural factors on consumer behavior in China

Job Positions & Salaries of people who have taken this course might have

Marketing Manager
- USA: $90,000
- India: ₹7,000,000
- Spain: €50,000
Business Development Manager
- USA: $102,000
- India: ₹8,000,000
- Spain: €60,000
Sales Manager
- USA: $85,000
- India: ₹6,500,000
- Spain: €45,000

Learning Outcomes

Develop an understanding of Chinese consumer behavior
Learn effective marketing strategies for the Chinese market
Understand the impact of cultural factors on consumer behavior in China

Prerequisites or good to have knowledge before taking this course

Basic understanding of marketing principles
Fluency in English

Course Difficulty Level

Intermediate

Course Format

Online
Self-paced

Similar Courses

Marketing in China
International Business Essentials

Related Education Paths

Notable People in This Field

Ashley Dudarenok
Lindsay Jang

Related Books

Description

This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China.

Outline

The Chinese Consumption Market
Welcome to Doing Business in China
Entering the China Market
1.1 The Growth of the Middle Class and of China as a Country
1.2 The Sociological and Economic Characteristics of Chinese Consumers
1.3 An In-Depth Look at Why Chinese Consumers Like Luxury Brands
1.4 The Effects of Lay Elitism on Consumption Choices
1.5 Dialogue with Scholar: Professor Chi-yue Chiu
1.6 The Effects of Agency on Consumption Choices
1.7 Dialogue with Scholar: Professor Krishna Savani
1.8 This Week's Recap
1.9 Dialogue with Practitioner: Susanna Chiu
Acknowledgement
Copyright and eLearning Guidance at CUHK
Pre-course survey
Week 1 Reading List
Week 1 Quiz

Digital Marketing and Relationship Management
2.1 Xiaoling and Lingnan: A Life Example of Chinese Consumers' Online Shopping Behaviour
2.2 The Online Shopping Behaviour of Chinese Consumers
2.3 Relationship Building in China
2.4 What Is Guanxi Management, and Why Is It Important?
2.5 Renqing, and the Cultivation of Guanxi with Chinese Consumers Online
2.6 Utilizing New Media to Communicate With Chinese Consumers
2.7 Dialogue with Practitioner: Stewart Li
2.8 Dialogue with Scholar: Professor He Lingnan
Week 2 Reading List
Interim survey
Week 2 Quiz

Materialism and Conspicuous Consumption
3.1 What Is Changing for Chinese Consumers?
3.2 Materialism in China
3.3 Reasons behind Materialism and Conspicuous Consumption in China - Part 1
3.4 Reasons behind Materialism and Conspicuous Consumption in China - Part 2
3.5 The Impact of Relational Mobility on Culturally-Mixed Products
3.6 The Psychological Profiles of Chinese Consumers
3.7 Dialogue with Scholar: Professor Carlos Torelli
3.8 Dialogue with Practitioner: Anthony Lau
Week 3 Reading List
Week 3 Quiz

Self-Brand Connection, and How to Build a Strong Brand in China
4.1 How Do Chinese Consumers Understand Branding?
4.2 How to Build a Strong Brand in China
4.3 Dialogue with Scholar: Professor Dongmei Li
4.4 Introduction of a Foreign Brand into the Chinese Market
4.5 Dialogue with Scholar: Professor Carlos Torelli
Week 4 Reading List
Well Done!
Week 4 Quiz

Summary of User Reviews

Learn how to sell to Chinese consumers with this comprehensive course on Coursera. Users have given positive reviews on the course's content, instructors, and practical applications. However, some users have mentioned issues with technical glitches and lack of interactivity.

Key Aspect Users Liked About This Course

Many users found the course's content to be informative and practical.

Pros from User Reviews

Instructors have a deep understanding of the Chinese market and provide valuable insights
Course is well-structured and easy to follow
Real-world examples and case studies help to apply the concepts learned
Great resource for businesses looking to expand into the Chinese market

Cons from User Reviews

Technical glitches can be frustrating
Lack of interactivity in the course
Some users found the content to be too basic
No certification or accreditation upon completion
Limited focus on certain industries or products

Recommended for you

HOW TO ADVERTISE YOUR DROPSHIPPING SHOPIFY STORE ON FACEBOOK

In this super-detailed course I will create REAL Facebook ads that will result in REAL MULTIPLE SALES! Why should you, as a Shopify store owner, advertise on Facebook?...

Save Course

Statistics / Data Analysis in SPSS: Inferential Statistics

Increase Your Data Analytic Skills – Highly Valued And Sought After By Employers November, 2019.   Join more than 1,000 students and get instant access to this best-selling content - enroll today!...

Save Course

Social Media Advertising

Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget....

Save Course

Future Trends of Fashion and Textiles 時尚之未來趨勢(時尚之未来趋势)

[中文介紹在英文介紹之後; 中文介绍在英文介绍之后] We intend to create this course as part of the management training program. 我們打算創建這個課程作為管理培訓計劃的一部分。我們將帶您參觀時尚供應鏈的時尚零售，設計，材料和制造部門。參觀結束後，我們將總結和回顧未來變化的根本動力。 (我们打算创建这个课程作为管理培训计划的一部分。我们将带您参观时尚供应链的时尚零售，设计，材料和制造部门。参观结束后，我们将总结和回顾未来变化的根本动力。) [中文介紹在英文介紹之後; 中文介绍在英文介绍之后]...

Save Course