Search result for Marketing Online Courses & Certifications
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Description of Marketing Courses
- Marketing is a course category that involves the study of various techniques and strategies used to promote products or services to consumers. It covers a wide range of topics such as market research, advertising, branding, and sales.
Common Things Learned
- Marketing courses teach students how to identify and understand consumer needs and behaviors, develop effective marketing strategies, and measure the success of marketing campaigns. Students will also learn about different marketing channels such as social media, email marketing, and search engine optimization. In addition, they will gain knowledge in market research and analytics, which involves collecting and analyzing data to make informed marketing decisions. Students will also learn about branding and how to create a strong brand identity for a company. Lastly, they will learn about sales and how to effectively sell products or services to consumers.
Typical Student
- Typical students in Marketing courses are those who are interested in pursuing a career in marketing or advertising. They are creative, analytical, and strategic thinkers who have a passion for understanding consumer behavior. Students may come from a variety of backgrounds including business, communications, or psychology.
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Marketing Analytics
by Rajkumar Venkatesan- 4.7
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Approx. 16 hours to complete
Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www....
The Strategy of Content Marketing
by Sonia Simone- 4.5
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Approx. 19 hours to complete
This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....
Introduction to Social Media Marketing
by Anke AudenaertTop Instructor- 4.9
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Approx. 15 hours to complete
This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is....
Viral Marketing and How to Craft Contagious Content
by Jonah Berger- 4.8
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Approx. 4 hours to complete
Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products....
Sports Marketing
by Candy Lee- 4.7
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Approx. 14 hours to complete
Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In this Sports Marketing MOOC, you will learn:...
Introduction to Marketing
by Barbara E. Kahn , Peter Fader , Jagmohan Raju- 4.8
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Approx. 10 hours to complete
Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering....
Arts and Heritage Management
by Andrea Rurale- 4.7
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Approx. 16 hours to complete
Today cultural institutions are facing important dilemmas in many aspects of their management. Over the past decades, a new figure has emerged that of the art manager. Imagine you went to work every day to connect artists with audiences, vision with reality, and money with a mission. Learning Objectives There are three objectives to this course....
Marketing in a Digital World
by Aric Rindfleisch- 4.7
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Approx. 28 hours to complete
This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of firms and consumers. class-central. com/report/top-moocs/). You will be able to: • Understand how particular digital tools are changing the development of products giesbusiness. illinois....
Introduction to Google SEO
by Rebekah May- 4.6
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Approx. 14 hours to complete
Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO)....
Social Media Management
by Anke AudenaertTop Instructor- 4.9
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Approx. 12 hours to complete
This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. By the end of this course, you will be able to:...
Time
- To get the fundamentals of Marketing, it typically takes around 3-6 months of study. However, becoming well-adept in this topic may take several years of experience in the industry. It is important for students to continuously stay up-to-date with the latest marketing trends and strategies to remain competitive in the field.
Courses
Marketing courses build upon foundational business and communication courses. They provide students with the necessary skills and knowledge to pursue a career in marketing or advertising.
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Fields
Marketing is used in various fields such as retail, hospitality, healthcare, and finance. In retail, marketing is used to promote products and drive sales. In hospitality, marketing is used to attract customers and create memorable experiences. In healthcare, marketing is used to educate patients and promote healthcare services. In finance, marketing is used to promote financial products and services such as credit cards and loans.
- Related Fields
Careers
Marketing is needed in different specific careers such as marketing manager, advertising executive, social media specialist, and market researcher. These careers require individuals who are creative, analytical, and strategic thinkers with strong communication skills.
- Examples of Common Careers
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- Marketing Manager
- Advertising Executive
- Social Media Specialist
- Market Researcher
