Search result for Marketing Online Courses & Certifications
FollowFilter ![]()
Filter ![]()
Showing 131 courses
By Category ![]()
By Subject![]()
By Language![]()
Get Course Alerts by Email
Marketing analytics: Know your customers
by Ray Welling- 4.7
-
![]()
![]()
![]()
![]()
![]()
Approx. 20 hours to complete
Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value....
Forecasting Models for Marketing Decisions
by David Schweidel- 4.3
-
![]()
![]()
![]()
![]()
![]()
Approx. 12 hours to complete
How will customers act in the future? What will demand for our products and services be? How much inventory should we order for the next season? Beyond simply forecasting what customers will do, marketers need to understand how their actions can shape future behavior. Basics of Forecasting Models Approaches to Forecasting...
International Hospitality & Healthcare Services Marketing
by Sunmee Choi- 4.7
-
![]()
![]()
![]()
![]()
![]()
Approx. 5 hours to complete
As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. People who have successfully completed this course will be able to:...
International Entertainment and Sports Marketing
by Dae Ryun Chang- 4.7
-
![]()
![]()
![]()
![]()
![]()
Approx. 11 hours to complete
This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i. e. cross-country and cross-industry expansion. People who successfully complete this course will obtain the following outcomes:...
Marketing Management II
by Hayden Noel- 4.8
-
![]()
![]()
![]()
![]()
![]()
Approx. 15 hours to complete
In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. You will be able to:...
Marketing Mix Implementation Capstone
by Ramon Diaz-Bernardo- 4.6
-
![]()
![]()
![]()
![]()
![]()
Approx. 20 hours to complete
After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix. Your analysis will focus on Tesla Motor's and the launch of their Model X automobile....
Content Strategy for Professionals: Capstone Project
by John Lavine , Candy Lee , Randy Hlavac- 4.7
-
![]()
![]()
![]()
![]()
![]()
Approx. 2 hours to complete
The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy Specialization. It is an exciting learning experience that takes you through developing an effective Content Strategy package to meaningfully understand its scope and impact. Capstone Overview and Directions The Content Strategy Capstone Project Overview & Directions...
Social Marketing Capstone Project
by Randy Hlavac- 4.9
-
![]()
![]()
![]()
![]()
![]()
Approx. 7 hours to complete
Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. 2016 Capstone Schedule:...
Introduction to Social Media Analytics
by David Schweidel- 4.4
-
![]()
![]()
![]()
![]()
![]()
Approx. 9 hours to complete
Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learners to the analytic methods that can be used to convert social media data to marketing insights....
International Marketing Entry and Execution
by Dae Ryun Chang- 4.7
-
![]()
![]()
![]()
![]()
![]()
Approx. 9 hours to complete
This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i....
Previous
