International Hospitality & Healthcare Services Marketing
- 4.7
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Course Summary
This course focuses on marketing and hospitality management in the healthcare industry. It covers various topics such as branding, customer service, and strategic planning.Key Learning Points
- Learn how marketing and hospitality management can be applied in the healthcare industry
- Understand the importance of branding and customer service in healthcare
- Develop skills in strategic planning and marketing analysis
Job Positions & Salaries of people who have taken this course might have
- USA: $76,000
- India: ₹1,200,000
- Spain: €37,000
- USA: $76,000
- India: ₹1,200,000
- Spain: €37,000
- USA: $60,000
- India: ₹800,000
- Spain: €29,000
- USA: $76,000
- India: ₹1,200,000
- Spain: €37,000
- USA: $60,000
- India: ₹800,000
- Spain: €29,000
- USA: $54,000
- India: ₹600,000
- Spain: €27,000
Related Topics for further study
Learning Outcomes
- Apply marketing and hospitality management principles to the healthcare industry
- Develop a strategic marketing plan for a healthcare facility
- Understand the importance of customer service in healthcare
Prerequisites or good to have knowledge before taking this course
- Basic understanding of marketing principles
- Interest in healthcare industry
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
- Video lectures
- Assignments
Similar Courses
- Healthcare Management
- Marketing for Healthcare Organizations
Related Education Paths
Related Books
Description
As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities.
Outline
- What is unique about managing a service business?
- 1.1. Harnessing Cross Country & Cross Industry Innovation Skills
- 1.2. Introduction to service businesse
- 1.3. Unique characteristics of service businesses: 01. Customer participation
- 1.4. Unique characteristics of service businesses: 02. Simultaneity
- 1.5. Unique characteristics of service businesses: 03. Perishability
- 1.6. Unique characteristics of service businesses: 04. Intangibility
- 1.7. Unique characteristics of service businesses: 05. Heterogeneity
- Practice Quiz for Lesson 1 'What is unique about managing a service business?'
- Graded Quiz for Lesson 1 'What is unique about managing a service business?'
- How to successfully market a hospitality business?
- 2.1. Introduction to the hospitality industry
- 2.2. Common characteristics among the hospitality businesses
- 2.3. Unique marketing approaches in the hospitality industry : Variable pricing
- 2.4. Challenges in moving from fixed pricing to variable pricing
- 2.5. Variable pricing strategies: Premium pricing & target discounting
- Revenue Management
- Practice Quiz for Lesson 2 'How to successfully market a hospitality business?'
- Graded Quiz Lesson 2 'How to successfully market a hospitality business?'
- How to successfully market a healthcare business?
- 3.1. Healthcare service industry & its unique marketing approaches
- 3.2. Evolvement of healthcare management focus
- 3.3. Examples of successful patient experience management: Shouldice Hospital
- 3.4. Key elements of design in experience management: Interaction
- 3.5. Examples of successful patient experience management: Kameda Medical Center
- 3.6. Key elements of design in experience management: Facility
- 3.7. Healthcare innovation
- 3.8. Review: Healthcare service industry & its unique marketing approaches
- 3.9. Expert Interview with Severance Hospital
- Practice Quiz Lesson 3 'How to successfully market a healthcare business?'
- Graded Quiz Lesson 3 'How to successfully market a healthcare business?'
Summary of User Reviews
Discover the world of healthcare marketing and hospitality management through this course offered by Coursera. Users have left positive reviews for this course, with many praising the practical insights and valuable knowledge gained. However, some users have also pointed out a few drawbacks that may impact their learning experience.Key Aspect Users Liked About This Course
Many users found the practical insights and knowledge gained from this course to be highly valuable.Pros from User Reviews
- Clear and concise lectures
- Practical examples and case studies
- Engaging and knowledgeable instructors
- Good for beginners
- Flexible schedule and self-paced learning
Cons from User Reviews
- Lack of in-depth analysis on certain topics
- Some outdated information
- Limited interaction with instructors and peers
- Not suitable for advanced learners
- Technical issues with course materials
Sunmee Choi
4.7 Raiting
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International Hospitality & Healthcare Services Marketing
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As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants....
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