Search result for Courses taught by Candy Lee
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Description of Marketing Courses
- Marketing is a course category that involves the study of various techniques and strategies used to promote products or services to consumers. It covers a wide range of topics such as market research, advertising, branding, and sales.
Common Things Learned
- Marketing courses teach students how to identify and understand consumer needs and behaviors, develop effective marketing strategies, and measure the success of marketing campaigns. Students will also learn about different marketing channels such as social media, email marketing, and search engine optimization. In addition, they will gain knowledge in market research and analytics, which involves collecting and analyzing data to make informed marketing decisions. Students will also learn about branding and how to create a strong brand identity for a company. Lastly, they will learn about sales and how to effectively sell products or services to consumers.
Typical Student
- Typical students in Marketing courses are those who are interested in pursuing a career in marketing or advertising. They are creative, analytical, and strategic thinkers who have a passion for understanding consumer behavior. Students may come from a variety of backgrounds including business, communications, or psychology.
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Sports Marketing
by Candy Lee- 4.7
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Approx. 14 hours to complete
Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In this Sports Marketing MOOC, you will learn:...
Content Strategy for Professionals: Managing Content
by Candy Lee , John Lavine , Randy Hlavac- 4.6
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Approx. 6 hours to complete
In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design....
Content Strategy for Professionals: Ensuring Your Content's Impact
by Candy Lee , John Lavine , Randy Hlavac- 4.6
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Approx. 5 hours to complete
In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. The last module is pivotal for Content Strategists. Guest lecturers in this course include: -- Zach Wise, Associate Professor, Medill Northwestern...
Content Strategy for Professionals: Expanding Your Content’s Reach
by John Lavine , Candy Lee , Randy Hlavac- 4.5
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Approx. 5 hours to complete
In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach....
Content Strategy for Professionals: Capstone Project
by John Lavine , Candy Lee , Randy Hlavac- 4.7
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Approx. 2 hours to complete
The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy Specialization. It is an exciting learning experience that takes you through developing an effective Content Strategy package to meaningfully understand its scope and impact. Capstone Overview and Directions The Content Strategy Capstone Project Overview & Directions...
Content Strategy for Professionals: Engaging Audiences
by John Lavine , Candy Lee , Randy Hlavac- 4.6
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Approx. 6 hours to complete
In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest. Content Strategy is a conversation that provides thought-leadership....
Top Online Courses and Specializations | Coursera
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Find Courses and Specializations from top universities like Yale, Michigan, Stanford, and leading companies like Google and IBM. Join Coursera for free and transform your career with degrees, certificates, Specializations, & MOOCs in data science, computer science, business, and dozens of other topics....
Coursera | Online Courses & Credentials From Top Educators. Join for Free
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Learn online and earn valuable credentials from top universities like Yale, Michigan, Stanford, and leading companies like Google and IBM. Join Coursera for free and transform your career with degrees, certificates, Specializations, & MOOCs in data science, computer science, business, and dozens of other topics....
Course Definition & Meaning - Merriam-Webster
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course: [noun] the act or action of moving in a path from point to point....
Free Online Courses | Stanford Online
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Free Online Courses. Our free online courses provide you with an affordable and flexible way to learn new skills and study new and emerging topics. Learn from Stanford instructors and industry experts at no cost to you....
Online Courses - Learn Anything, On Your Schedule | Udemy
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Udemy is an online learning and teaching marketplace with over 185,000 courses and 49 million students. Learn programming, marketing, data science and more....
Time
- To get the fundamentals of Marketing, it typically takes around 3-6 months of study. However, becoming well-adept in this topic may take several years of experience in the industry. It is important for students to continuously stay up-to-date with the latest marketing trends and strategies to remain competitive in the field.
Courses
Marketing courses build upon foundational business and communication courses. They provide students with the necessary skills and knowledge to pursue a career in marketing or advertising.
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Fields
Marketing is used in various fields such as retail, hospitality, healthcare, and finance. In retail, marketing is used to promote products and drive sales. In hospitality, marketing is used to attract customers and create memorable experiences. In healthcare, marketing is used to educate patients and promote healthcare services. In finance, marketing is used to promote financial products and services such as credit cards and loans.
- Related Fields
Careers
Marketing is needed in different specific careers such as marketing manager, advertising executive, social media specialist, and market researcher. These careers require individuals who are creative, analytical, and strategic thinkers with strong communication skills.
- Examples of Common Careers
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- Marketing Manager
- Advertising Executive
- Social Media Specialist
- Market Researcher
