Search result for What is social media management Online Courses & Certifications
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Social Media Management
by Anke AudenaertTop Instructor- 4.9
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Approx. 12 hours to complete
This course is intended for people who want to learn how to create and manage a business presence on social media, including creating content, interacting and engaging with customers on social media and evaluating the results of different posts. Social Media Management Overview Social Media Management Syllabus Social Media Content Management...
Ethical Social Media
by Dr Jonathon Hutchinson- 4.5
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Approx. 11 hours to complete
But there is a shadow side associated with social media use, which takes the form of hate speech, increased surveillance, lack of anonymity and questionable use of our data. What do we need to know to use social media spaces effectively, in a way that is safe and productive for all? What is ethical social media use?...
Social Media Expert
by Stefan Rooyackers- 4.2
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7 hours on-demand video
What is your social media strategy? 4 social media courses A step-by-step guide to unleash the power of modern social media marketing in 10 steps! What Social Media Marketing is and What it Isn't The Classic Way to Do Social Media Marketing and Why it is a Waste of Your Time What is a Social Media Story...
$11.99
Introduction to Social Media Marketing
by Anke AudenaertTop Instructor- 4.9
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Approx. 15 hours to complete
You’ll learn what social media marketing entails, including the history and the different social media channels that exist. • Understand the major social media platforms, how they function, and what role they play in marketing Understand the major social media platforms, how they function, and what role they play in marketing...
Introduction to Social Media Analytics
by David Schweidel- 4.4
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Approx. 9 hours to complete
Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learners to the analytic methods that can be used to convert social media data to marketing insights....
Communication theory: bridging academia and practice
by Olga Solovyeva , Maria Mordvinova- 4.7
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Approx. 20 hours to complete
We will start with the foundational concepts of communication theory, defining what the theory is and going through a number of approaches to communication itself. Social Media What is Social Media Affordances in Social Media Research Social media affordances Enabling customer engagement What is Public Relations What is Critical in Critical Theory?...
Digital Skills: Social Media
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Learn how to use social media for business, from creating a social media presence to measuring success. What is social media? Target groupsSocial media channelsManaging your social media presenceSocial media management toolsSocial media top tipsThe importance of performance measurementSocial media listening...
Free
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Job Success: Get Hired or Promoted in 3 Steps
by Amber M. Winters , Anne Reed , In Gu Kang , Christine Kroll, PhD- 4.5
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Approx. 5 hours to complete
An upgraded social media presence (one that you can be proud of) Step 1: Upgrading Your Social Media Profile What do recruiters look for online? General rules to strengthen your social media channels Social media channels reminders and tips Assess and enhance current social media image Resumes: What do employers and recruiters want to know about you?...
Introduction to the Digital Advertising Landscape
by Chris J. Vargo , Harsha Gangadharbatla- 4.5
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Approx. 14 hours to complete
There are many different types of ads, including: display, video, audio, sponsored, native, social media and search. What is search advertising and how does it work? What is rich media? Social Media Advertising 11a) History of Social Media 11b) Future of Social Media 12) Social Media Basics 13) Advantages and Disadvantages of Social Media Advertising...
Content Strategy for Professionals: Managing Content
by Candy Lee , John Lavine , Randy Hlavac- 4.6
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Approx. 6 hours to complete
You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera) What is Design? What is Content Strategy? Social and Mobile Media What is Social?...
