Ethical Social Media

  • 4.5
Approx. 11 hours to complete

Course Summary

This course provides an in-depth exploration of the ethical and social implications of social media. Through case studies and examples, students will learn to identify and address issues related to privacy, free speech, and cultural sensitivity.

Key Learning Points

  • Understand the ethical and social implications of social media
  • Learn to identify and address issues related to privacy, free speech, and cultural sensitivity
  • Explore case studies and examples to deepen your understanding

Job Positions & Salaries of people who have taken this course might have

  • Social Media Manager
    • USA: $50,000 - $80,000
    • India: ₹4,00,000 - ₹8,00,000
    • Spain: €30,000 - €50,000
  • Digital Marketing Strategist
    • USA: $60,000 - $100,000
    • India: ₹5,00,000 - ₹12,00,000
    • Spain: €35,000 - €60,000
  • Content Creator
    • USA: $40,000 - $70,000
    • India: ₹3,00,000 - ₹6,00,000
    • Spain: €25,000 - €40,000

Related Topics for further study


Learning Outcomes

  • Gain a deep understanding of the ethical and social implications of social media
  • Learn to identify and address issues related to privacy, free speech, and cultural sensitivity
  • Develop strategies for responsible and effective social media use

Prerequisites or good to have knowledge before taking this course

  • Basic understanding of social media platforms
  • Interest in ethical and social issues related to technology

Course Difficulty Level

Intermediate

Course Format

  • Online
  • Self-paced
  • Video lectures
  • Case studies

Similar Courses

  • Digital Ethics
  • Social Media Marketing

Related Education Paths


Notable People in This Field

  • Sherry Turkle
  • Safiya Noble

Related Books

Description

Social media connects us across space and time, allowing us to find like-minded communities and participate creatively in public life as never before. We may often use social media without thinking much about the possible consequences. But there is a shadow side associated with social media use, which takes the form of hate speech, increased surveillance, lack of anonymity and questionable use of our data. What do we need to know to use social media spaces effectively, in a way that is safe and productive for all?

Outline

  • Social Media Concepts
  • Introduction to ethical social media
  • Navigating the MOOC
  • Introduction to module 1
  • What is ethical social media use? Interview with Dr. Fiona Martin, academic, University of Sydney
  • What are social media?
  • What is my online identity?
  • The selfie phenomenon and new digital economies. Interview with Associate Professor Kath Albury, University of New South Wales
  • Who uses social media?
  • Connect me to the bigger picture
  • Module 1 summary
  • Module 1 readings
  • Tweet your core affiliation
  • Social media concepts
  • Collaborative Practices of Social Media Users
  • Introduction to module 2
  • What is the difference between a network and a community?
  • What is user-created content?
  • What motivates users to contribute to cultural production? Interview with Professor Axel Bruns, Queensland University of Technology
  • How to engage users through participatory projects. Interview with Jennifer Lam, Director/Digital Media Strategist, Bamboo Garden
  • Social media's hidden power agents
  • Community management. Interview with Venessa Paech
  • Module 2 summary
  • Module 2 readings
  • Optional activity: managing your social media
  • Who are the users of social media?
  • Participatory Culture and Media Organisations
  • Introduction to module 3
  • The impact of social media on cultural production
  • How are cultural institutions incorporating social media? Interview with Claire Joachim, Social Media Specialist, Sydney Opera House
  • How are global institutions using social media?
  • Participatory culture and media organisations. Interview with Rod McGuinness, Social Media Coordinator, Radio Division, Australian Broadcasting Commission (ABC)
  • What are precarious labour models?
  • Politics and social media. Interview with Dr Mitchell Hobbs, University of Sydney
  • Social media, politics and trolling. Interview with David Shoebridge, Australian politician, Member of the New South Wales Legislative Council
  • Module 3 summary
  • Module 3 readings
  • Optional activity: Explore a cultural institution's social media
  • Participatory Culture and Media Organisations
  • Social Media Data Analytics
  • Introduction to module 4
  • What are data analytics?
  • How do we generate meaning from social media data analytics?
  • How do we incorporate data analytics into user engagement strategies? Interview with Joe Cothrel, Chief Community Officer, Lithium Technologies Chicago, Illinois
  • Iterative social media design
  • Module 4 summary
  • Module 4 readings
  • Optional activity: Interpreting social media data
  • Social Media Data Analytics
  • Ethics in Social Media
  • Introduction to module 5
  • University ethics. Interview with Dr. Margaret Faedo, Research Integrity and Ethics, University of Sydney.
  • Social media & disability. Interview with Professor Gerard Goggin, University of Sydney
  • The ethics of social media births and deaths. Interview with Dr. Tama Leaver, Curtin University
  • Module 5 summary
  • MOOC Summary
  • Module 5 readings
  • Social media ethics

Summary of User Reviews

This course on ethical social media has received positive reviews from users. Many users appreciated the practical approach of the course, which helped them apply the concepts in real-life situations.

Key Aspect Users Liked About This Course

Practical approach of the course

Pros from User Reviews

  • Practical approach to ethical social media
  • Clear and concise explanations of concepts
  • Great insights on the impact of social media on society

Cons from User Reviews

  • Some users found the course to be too basic
  • The course could be more interactive
  • Limited opportunities for networking with other learners
English
Available now
Approx. 11 hours to complete
Dr Jonathon Hutchinson
The University of Sydney
Coursera

Instructor

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