Search result for The strategy of content marketing Online Courses & Certifications
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Measure and Optimize Social Media Marketing Campaigns
by Anke AudenaertTop Instructor- 4.9
Approx. 8 hours to complete
This course provides you with the skills to optimize your social media marketing efforts. This course will be followed by the Facebook Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Facebook Social Media Marketing Professional Certificate....
Strategy Formulation
by Marcus Møller Larsen- 4.5
Approx. 16 hours to complete
The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. At the end of the course, you will be able to: - Formulate a business strategy that suits the needs and visions of your organization The cost of energy The case of Suzlon...
Entrepreneurship Capstone
by Dr. James V. Green- 4.7
Approx. 9 hours to complete
With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. "Value Innovation: The Strategic Logic of High Growth" by W. Creating the Marketing and Sales Strategy Developing the marketing mix: Part 1 Developing the marketing mix: Part 2...
Introduction to Google SEO
by Rebekah May- 4.6
Approx. 14 hours to complete
Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). We hope this taste of SEO, will entice you to continue through the Specialization! Panda: The Game Changer for Content Panda: The Game Changer for Content...
The Cycle: Management of Successful Arts and Cultural Organizations
by Michael M. Kaiser , Brett Egan- 4.8
Approx. 12 hours to complete
The Cycle explains how great art and strong marketing can create a family of supporters, who in turn help the organization produce the revenue required to support even more great art the next year. Watch: Review of The Cycle and Preparing for Next Week Optional Reading: Integration of Marketing and Fundraising Efforts at Abbey Theatre (Dublin, Ireland)...
Strategic management: Be competitive
by Associate Professor Ralf Wilden- 4.8
Approx. 21 hours to complete
This course focuses on the key principles behind the latest thinking in value co-creation, strategy and marketing, and teaches you how to apply them. The importance of value for competitive strategy The resource-based view on strategy Analysing the sources of value in company offerings and how do segment markets in order to create value...
Content Marketing: Squirrly Academy
by Florin Muresan- 4
3.5 hours on-demand video
Please read the Sections of this description to fully understand all the benefits you get by ordering this Content Marketing Course: These days, when I talk to new people and tell them that I do content marketing trainings, the conversation always goes in one of three possible directions: - Fix Structure of the whole site (SEO)...
$139.99
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Account Management & Sales Force Design
by Michael F. Walsh, Ph.D. , Suzanne C. Bal , Emily C. Tanner, Ph.D.- 4.5
Approx. 15 hours to complete
The first course in the Sales Operations/Management Specialization, Account Management & Salesforce Design aims to introduce learners to a variety of sales methods. Students will gain knowledge on steps in strategic planning and sales management, responsibilities of a sales manager, kinds of sales operations, a recap of the personal selling process, and the concept of a buying center....
Meaningful Marketing Insights
by David Schweidel- 4.2
Approx. 10 hours to complete
In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights. The course provides learners with exposure to essential tools including exploratory data analysis, as well as regression methods that can be used to investigate the impact of marketing activity on aggregate data (e....
Leadership Through Marketing
by Greg Carpenter , Florian Zettelmeyer , Sanjay Khosla- 4.6
Approx. 7 hours to complete
The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. Overview of Modules 3 and 4 The Moneyball Story Revisited...