Course Summary
Learn how to formulate and implement effective strategies for your organization in this course on Strategy Formulation. Explore different strategic models and frameworks, and apply them to real-world business scenarios.Key Learning Points
- Gain a deep understanding of strategic management concepts and frameworks
- Learn how to analyze the business environment and identify strategic opportunities
- Develop skills in formulating and implementing effective strategies
Job Positions & Salaries of people who have taken this course might have
- Strategy Manager
- USA: $106,000
- India: ₹1,550,000
- Spain: €60,000
- Business Development Manager
- USA: $75,000
- India: ₹1,200,000
- Spain: €40,000
- Marketing Manager
- USA: $68,000
- India: ₹1,000,000
- Spain: €35,000
Related Topics for further study
Learning Outcomes
- Develop a strategic mindset and analytical skills
- Learn how to identify and evaluate strategic options
- Gain practical experience in formulating and implementing strategies
Prerequisites or good to have knowledge before taking this course
- Basic knowledge of business concepts
- Familiarity with Microsoft Excel
Course Difficulty Level
IntermediateCourse Format
- Self-paced
- Online
- Video lectures
- Quizzes
Similar Courses
- Business Strategy
- Strategic Leadership and Management
- Advanced Business Strategy
Related Education Paths
Notable People in This Field
- Michael Porter
- Gary Hamel
- Clayton Christensen
Related Books
Description
The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.
Outline
- Introducing strategy formulation
- Course introduction
- Defining business strategy
- Competitive advantage
- Discussion forum
- Strategy plans
- Strategy formulation
- Industry analysis
- Vestas and the wind turbine industry
- Business environment
- Competition from substitutes
- Threat of entry
- Rivalry between established competitors
- Bargaining power of buyers
- Bargaining power of suppliers
- Vestas Wind Turbines
- Aviation trends
- The cost of energy
- The case of Suzlon
- The threat from China?
- The vulnerability of the wind turbine industry
- The supplier's fault?
- Attractiveness of the industry
- Aviation trends
- Industry attractiveness
- Industry analysis
- Resources and capabilities
- ECCO and the production of shoes
- The relationship between resources and competitive advantage
- Firm resources
- Organizational capabilities
- Sustaining competitive advantage through resources and capabilities
- ECCO's leather tanneries
- The resource based view
- Microsoft buying skype
- What would FC Barcelona be without Messi?
- How firms view organizational capabilities?
- VRIO framework
- ECCO's leather production
- Microsoft and Skype
- Lionel Messi
- Time for reflection
- Resources and capabilities
- Global strategies and the multinational corporation
- Carlsberg in China
- Defining the multinational enterprise
- Motives for internationalization
- Integration-responsiveness approach to global strategies
- Reflections of a CEO
- Definitional problems?
- East India Company and Google
- The balance act between local and global forces
- Doing business in China
- East India Company and Google
- The case of the global beer industry
- Global strategies and the multinational corporation
- Strategic decision making
- LEGO’s outsourcing journey
- Homo economicus and bounded rationality
- Cognitive limitations
- Strategy as forecasting
- Hidden costs
- LEGO production
- Bad business decisions
- Cognitive biases
- The Mozart of Chess
- Strategy as forecasting
- The hidden costs of offshore outsourcing
- LEGO
- Decision making
- Dealing with the hidden costs
- Strategic decision-making
- Formulating a Strategy in a 21st Century Creative Company
- Story of e-Types
- e-Type business
- Story of e-Types - part II
- e-Types dilemma
- Assignment information
- Video info
- A strategic dilemma
Summary of User Reviews
Discover the art of strategic decision-making with Strategy Formulation course on Coursera. This course has received positive reviews from learners who found it to be insightful and practical. Many users praised the course material and the instructor's expertise in the subject.Key Aspect Users Liked About This Course
The course material is comprehensive and practical, providing learners with the necessary tools to develop effective strategies.Pros from User Reviews
- The course material is thorough and well-structured.
- The instructor is knowledgeable and provides practical insights.
- The course covers a wide range of topics related to strategy formulation.
- The course quizzes and assignments are helpful in reinforcing the concepts.
- The course is suitable for learners with different levels of experience in the subject.
Cons from User Reviews
- The course can be overwhelming for beginners.
- The course could benefit from more real-world examples.
- The course is not very interactive and relies heavily on lectures.
- The course could benefit from more hands-on exercises.
- The course may not be suitable for learners who prefer a more visual approach to learning.
Marcus Møller Larsen
4.5 Raiting
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