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Creating and Developing a Tech Startup

Approx. 11 hours to complete

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Course Summary

This course teaches how to start and grow a tech startup, covering topics such as ideation, customer discovery, product development, fundraising, and growth strategies.

Key Learning Points

Learn how to identify and validate startup ideas through customer discovery
Understand the process of developing a Minimum Viable Product (MVP)
Learn about different fundraising options and how to pitch to investors
Gain insights into growth strategies and tactics to scale your startup

Learning Outcomes

Ability to identify and validate startup ideas through customer discovery
Understanding of the process of developing a Minimum Viable Product (MVP)
Knowledge of different fundraising options and how to pitch to investors

Prerequisites or good to have knowledge before taking this course

No prior experience required
Basic understanding of business concepts recommended

Course Difficulty Level

Intermediate

Course Format

Self-paced
Online
Video lectures
Quizzes

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Description

This course will allow you to identify and evaluate opportunities for creating a tech business, and to better understand its principal issues on a human, technical, commercial, environmental and financial level.

As such, you will obtain solid foundations either for building your own tech business, or for joining one. Deciding to create or to join a tech business in these early years is an out-of-the-ordinary adventure, and it certainly won’t be straightforward: you need to be ready to accept that not all "good" ideas will lead to success, and that only a very small number of projects lead to great success. You must learn to overhaul your relationship with failure, which is a valuable source of experience and should be managed according to the logic of “acceptable loss”: the entrepreneur loves uncertainty, not excessive risk. The creation of tech businesses gives you a genuine opportunity to change the world, but requires you to adopt a particular state of mind and to be able to acquire knowledge, know-how and interpersonal skills. You will have the chance to work alongside passionate and exciting people from a whole multitude of backgrounds. From a technological point of view, these women and men have constructed numerous companies of a global scale. The development trajectory of a tech business is full of mishaps which require you to be both agile and greatly prepared to build on a strong idea, choose your market, develop your proposal, assemble a team worthy of the task in hand, and finding financing. The course is made up of methodological sessions as well as first-hand accounts from entrepreneurs and people who have succeeded in creating tech businesses themselves. You will thus be able to get to know the essential dilemmas with which high-tech business creators are confronted with, beginning with the initial decision to set up your very own structure, which itself represents a significant life decision. You will also see that the creation of a tech business is much more a collective adventure than an individual one. In the English version, all of the reading content, quizzes and assesments will be in English, whilst the videos will have French audio and English subtitles.

Outline

From laboratory invention to formulation of an innovative concept
1.1 Introduction
1.2 From laboratory research to the decision to create an innovative company: the experience of a researcher-entrepreneur.
1.3 Innovative design, a mix of methods and practices stemming from “sciences of the artificial”.
1.4 Creating an innovative company with several associates: what are the selection criteria?
1.5 Methods and recommendations for defining and assessing an opportunity to create a tech company.
Syllabus
Biography Week 1
Week 1

Fostering the development of your concept
2.1 Introduction
2.2 The key steps to bringing an innovative project to fruition.
2.3 The fundamentals of the company’s strategy.
2.4 Innovative strategies: the typology and value perceived by the customer.
2.5.1 The challenges of intellectual property to exploit an innovation 1/3
2.5.2 The challenges of intellectual property to exploit an innovation 2/3
2.5.3 The challenges of intellectual property to exploit an innovation 3/3
Biography Week 2
Week 2

Identifying the actors of technological innovation
3.1 Introduction
3.2 From science to industry: the purpose of a technology transfer service.
3.3 From PhD to a navigation startup: the case of Sysnav.
3.4 Building a team, the key to success for a startup.
3.5 The outlook in social sciences research for entrepreneurs.
Teaser Sounds Good
Biography Week 3
Week 3

How to calculate your financing needs and to find funding
4.1 Introduction
4.2.1 An overview of your financing needs and financial sources for innovation 1/4
4.2.2 An overview of your financing needs and financial sources for innovation 2/4
4.2.3 An overview of your financing needs and financial sources for innovation 3/4
4.2.4 An overview of your financing needs and financial sources for innovation 4/4
4.3.1 What leads an individual to fund a tech startup? 1/2
4.3.2 What leads an individual to fund a tech startup? 2/2
4.4 From wavelet theory to the “Let It Wave” startup: financing the launch.
4.5 How does a venture capital fund decide to finance a breakthrough technology?
Biography Week 4
Week 4

Defining your business model
5.1 Introduction
5.2 Making the leap from the academic to the business world: a researcher/entrepreneur explains.
5.3 From the technology to the value proposition and business model.
5.4 The business plan: its importance and limitations for the creators of an innovative company.
5.5.1 From the creation of a startup to the IPO: the example of Cellectis 1/2
5.5.2 From the creation of a startup to the IPO: the example of Cellectis 2/2
Biography Week 5
Week 5

End of the course and final exam
Final exam

Summary of User Reviews

The Tech Startup course on Coursera has received positive reviews from users. They appreciated the course's comprehensive content and practical approach. The course covers everything from ideation to scaling and funding, making it a great resource for aspiring entrepreneurs.

Pros from User Reviews

Great course for aspiring entrepreneurs
Covers everything from ideation to scaling and funding
Practical and hands-on approach
Engaging and informative lectures
Expert instructors

Cons from User Reviews

Some users found the course too basic
Not suitable for experienced entrepreneurs
Some technical issues with the platform
Limited interaction with instructors and peers
Lack of personalized feedback

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