Course Summary
This course teaches strategic management concepts and how to be competitive in today's business world. Students will learn key frameworks, tools, and techniques to create and implement successful strategies.Key Learning Points
- Understand the importance of strategic management in business
- Learn key frameworks and tools for creating successful strategies
- Develop skills in implementing strategies and adapting to changing environments
Related Topics for further study
Learning Outcomes
- Ability to develop and implement successful strategies
- Skills in analyzing business environments and identifying opportunities
- Understanding of key frameworks and tools for strategic management
Prerequisites or good to have knowledge before taking this course
- Basic understanding of business concepts
- Proficiency in English
Course Difficulty Level
IntermediateCourse Format
- Self-paced
- Online
- Video lectures
- Assignments
Similar Courses
- Strategic Leadership and Management Specialization
- Strategic Business Management - MicroMasters
Related Education Paths
Related Books
Description
The ability to think strategically in today’s global, high-tech business environment is critical to ensuring your organisation survives – and grows – into the future. By breaking down business strategy and value creation to its essential elements, you’ll develop your strategic thinking skills. And through structured learning activities including video lectures, quizzes, discussion prompts and written assessments you’ll discover how to improve your organisation’s competitiveness. This course focuses on the key principles behind the latest thinking in value co-creation, strategy and marketing, and teaches you how to apply them. By learning how to continuously plan, monitor, analyse and assess all that is necessary for an organisation to meet its goals and objectives, you will be better prepared to take your organisation forward in a viable strategic direction.
Knowledge
- Identifying the forces that shape competition for economic exchanges
- Analysing the sources of value in company offerings and how do segment markets in order to create value
- Developing strategic options that are suitable, feasible, and acceptable
Outline
- The importance of value for competitive strategy
- Course overview and introduction
- Week 1 outline
- The nature of value
- What is competitive strategy?
- Week 1 Habit Corner
- Course overview
- Learning activities
- Explore further resources 1
- Practice task: Employees and customers
- Challenge exercises 1
- Recall 1
- Week 1 quiz
- Know your Customers and Competitors
- Week 2 outline
- Customer analysis and segmentation
- Competitor analysis
- Explore further resources 2
- Practice task 2
- Challenge exercise 2
- Recall 2
- Week 2 quiz
- Know your industry
- Week 3 outline
- Know the forces that drive your industry
- Macro-environmental factors
- Become a Global MBA learner
- Explore further resources 3
- Practice task
- Challenge exercise 3
- Recall 3
- Week 3 quiz
- Know your competitive options
- Week 4 outline
- Generic competitive strategies
- Differentiation (+ Focus)
- Cost Leadership (+ Focus)
- Practice task 4
- Recall 4
- Week 4 quiz
- Know your organisation
- Week 5 outline
- Internal and external fit
- The resource-based view on strategy
- Option evaluation
- Explore further resources 5
- Practice task 5
- Recall 5
- Week 5 quiz
- Develop and evaluate your strategic options
- Week 6 Outline
- Portfolio analysis / ambidexterity
- Creating value through firm growth / The Ansoff matrix
- Blue Ocean strategy overview / Value innovation
- Explore further resources 6
- Practice task
- Challenge exercise 6
- Recall 6
- Week 6 quiz
Summary of User Reviews
Discover how to gain a competitive advantage in the business world by taking this strategic management course on Coursera. Students praise the course for its comprehensive curriculum and real-world case studies, which help them apply their knowledge to real-life situations.Key Aspect Users Liked About This Course
Real-world case studiesPros from User Reviews
- Comprehensive curriculum
- Great introduction to strategic management
- Highly engaging and informative lectures
- Practical exercises that help apply concepts to real-life situations
- Excellent support from instructors and peers
Cons from User Reviews
- Some students found the course material to be too basic
- Limited interactivity in some parts of the course
- Course may be too time-consuming for some learners
- Not enough focus on international business
- Some students found the peer grading process to be unreliable
Associate Professor Ralf Wilden
4.8 Raiting
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