Course Summary
This course is the final project for the Entrepreneurship Specialization. In this capstone project, you will apply all of the skills and knowledge that you have acquired in the four courses to solve a real-world problem faced by an existing company.Key Learning Points
- Learn how to apply entrepreneurship skills to solve real-world problems
- Gain practical experience by working on a capstone project
- Receive feedback from industry professionals and peers
Job Positions & Salaries of people who have taken this course might have
- Entrepreneur
- USA: $72,000 - $150,000
- India: ₹600,000 - ₹2,000,000
- Spain: €30,000 - €60,000
- Business Development Manager
- USA: $45,000 - $120,000
- India: ₹300,000 - ₹1,500,000
- Spain: €25,000 - €45,000
- Product Manager
- USA: $65,000 - $140,000
- India: ₹600,000 - ₹2,500,000
- Spain: €35,000 - €70,000
Related Topics for further study
Learning Outcomes
- Apply entrepreneurship skills to solve real-world problems
- Develop a comprehensive business plan
- Receive feedback from industry professionals and peers
Prerequisites or good to have knowledge before taking this course
- Completion of the four Entrepreneurship Specialization courses
- Basic knowledge of business development and product management
Course Difficulty Level
AdvancedCourse Format
- Online
- Self-paced
- Project-based
Similar Courses
- Entrepreneurship: Launching an Innovative Business
- Social Entrepreneurship
- Entrepreneurship 101: Who is your customer?
Related Education Paths
Related Books
Description
Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept.
With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.
Outline
- Defining the Opportunity
- Welcome to the Entrepreneurship Capstone
- Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Advice Do You Have For Aspiring Entrepreneurs?
- Does your solution create value for your stakeholders?
- What is value innovation?
- Is the problem real?
- Is your advantage superior and sustainable?
- Can you build the right team at the right time?
- Will your business model work?
- Crafting the business model canvas: Part 1
- Crafting the business model canvas: Part 2
- Introduction to the course
- Meet Dr. James V. Green
- Connect with your classmates
- Earn a Degree Online in Entrepreneurship and Innovation
- "Value Innovation: The Strategic Logic of High Growth" by W. Chan Kim and Renee Mauborgne. Harvard Business Review.
- "Every Company Is Up For Disruption, So Keep Your Products Simple" by Victor Belfor. TechCrunch.
- "How to Convince People to Join Your Startup" by Alison Johnston. Mashable.
- Lecture Slides
- Initial Business Model Canvas
- Discovering the Customer
- Customer segments, value propositions, and product features
- Customer types
- Customer segments and business models
- Customer archetypes
- Minimum viable product
- How to interview customers
- Talking to Humans" by Giff Constable. Available as a free PDF.
- "Customer Development Interviews How-to: Finding People" by Cindy Alvarez
- "95 Ways to Find Your First Customers for Customer Development" by Jason Evanish
- "How do I set up customer interviews?" by Jeff Lash
- Lecture Slides
- Customer Interviews and Analysis: Part 1 of 2
- Understanding Customers
- Sizing the Opportunity (2:50)
- Finding Patterns (1:50)
- Looking for Insights (0:58)
- Customer Interviews and Analysis: Part 2 of 2
- Creating the Marketing and Sales Strategy
- Developing the marketing mix: Part 1
- Developing the marketing mix: Part 2
- Pricing
- Sales forecasting
- Managing the sales pipeline
- Marketing mix
- Product strategies
- Pricing strategies
- Place strategies
- Promotion strategies
- Lecture Slides
- Marketing and Sales Strategy
- Refining the Solution
- Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Decisions Did You Make to Get Your Business Off the Ground?
- Product fit
- Building the right revenue model
- Scaling sales
- Building the company
- Lecture Slides
- Final Business Model Canvas
- Crafting the Business Plan
- Defining the business plan
- Authoring the business plan
- Lecture Slides
- Learn More
- Business Plan
Summary of User Reviews
The entrepreneurship capstone course on Coursera has received positive reviews from many users. They praise the course for its comprehensive curriculum and practical approach. Overall, users found the course to be highly informative and useful in developing their entrepreneurial skills.Key Aspect Users Liked About This Course
Users appreciated the practical approach of the course, which helped them to apply the concepts they learned in real-world scenarios.Pros from User Reviews
- Comprehensive curriculum covering all aspects of entrepreneurship
- Practical approach that helps users apply their learning in real-world scenarios
- Instructors provide valuable feedback and guidance throughout the course
- Course content is engaging and well-structured
- Opportunities to network and collaborate with other learners
Cons from User Reviews
- Some users found the course to be too theoretical and lacking in practical examples
- Course can be time-consuming and demanding
- Some users felt that the course did not adequately address the challenges faced by entrepreneurs in developing countries
- Course may not be suitable for those who are not interested in starting their own business
- Some users found the peer review process to be inconsistent
Dr. James V. Green
4.7 Raiting
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