Search result for The strategy of content marketing Online Courses & Certifications
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Marketing Analytics Capstone Project
by David Schweidel- 3.8
Approx. 11 hours to complete
This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. By the end of this capstone project, you will have conducted exploratory data analysis, examined pairwise relationships among different variables, and developed and tested a predictive model to solve a marketing analytics problem....
Identifying, Attracting, and Growing Your Digital Audience
by Stephane Muller- 4.6
Approx. 13 hours to complete
Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. The activities in this course are all designed to guide you through different sections of a digital marketing plan. - Compare social networks and develop a social media strategy designed to meet your marketing goals and objectives....
Brand & Content Marketing
by Pedro Cifuentes Huertas- 4.3
Approx. 15 hours to complete
Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective story-line through powerful values. Compulsory: A Study on the Branded Content as Marketing Communication Media - Min-Wook Choi The Story of Content: Rise of the New Marketing...
Intro to International Marketing
by Dae Ryun Chang- 4.7
Approx. 8 hours to complete
This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. (1) an understanding of the core meaning of marketing and international marketing. Recommended Reading on Marketing Strategy...
Marketing Mix Implementation Capstone
by Ramon Diaz-Bernardo- 4.6
Approx. 20 hours to complete
After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix. Your analysis will focus on Tesla Motor's and the launch of their Model X automobile....
Content Strategy for Professionals: Capstone Project
by John Lavine , Candy Lee , Randy Hlavac- 4.7
Approx. 2 hours to complete
The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy Specialization. For the Capstone assignment, assume you have been selected to develop a Content Strategy for the section of Wish I Was There’s website for the region, people and culture where you live and work....
Marketing: Customer Needs and Wants
by Mario Capizzani- 4.4
Approx. 10 hours to complete
Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. - The Value of a Brand, Part 1...
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Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
by Eda Sayin- 4.7
Approx. 11 hours to complete
After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples....
Effective Sales – An Overview
by Nelson Yoshida , Edson Ito , Cesar Rodrigues , Samantha Mazzero- 4.5
Approx. 21 hours to complete
The development of the specialization goes through the different phases of the sales planning process, keeping attention on the connection to the strategy of the company. These variables are all related to the strategy of the company. Video 4 - The integration of strategy, marketing, and sales Video 6 - The Strategizer: our hub for sales strategy - Episode 1...
Digital Marketing Capstone
by Aric Rindfleisch , Kevin Hartman , Vishal Sachdev , Mike Yao- 4.6
Approx. 13 hours to complete
This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. Module 4 The Channel and Content Strategy...