Search result for Marketing management course syllabus Online Courses & Certifications
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Marketing Mix Implementation Capstone
by Ramon Diaz-Bernardo- 4.6
Approx. 20 hours to complete
After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix. Brand and Product Management Practice Quiz regarding the Model S....
Innovation Management
by Serge Rijsdijk , Jan van den Ende , Sandra Langeveld , Murat Tarakci , Stefano Tasselli , Daan Stam , Dirk Deichmann- 4.7
Approx. 11 hours to complete
Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. The syllabus also includes sessions about innovation strategy, idea management and social networks. • recognise and describe three types of idea management systems This nine-week MOOC in Innovation Management is taught in English....
Digital Marketing Capstone
by Aric Rindfleisch , Kevin Hartman , Vishal Sachdev , Mike Yao- 4.6
Approx. 13 hours to complete
This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. For more information, please see the Resource page in this course and onlinemba....
Sales & Marketing Alignment
by Nelson Yoshida , Cesar Rodrigues , Samantha Mazzero- 4.6
Approx. 16 hours to complete
Welcome to Course 4 – Sales & Marketing Alignment. This course focus on what is considered by most academics and practitioners as the biggest challenge that sales professionals have to face. Video - Welcome to Course 4 - Why this Course is Absolutely Crucial to Anyone in Sales Video 2 - Marketing Overview - A Brief History of Marketing...
Digital Media and Marketing Principles
by Mike Yao- 4.4
Approx. 20 hours to complete
The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices....
Market Research and Consumer Behavior
by Shameek Sinha- 4.4
Approx. 6 hours to complete
Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. Why is Consumer Behavior Important in the Marketing Process Framework? Marketing Research Fundamentals The Importance of Marketing Research & Its Role In Marketing Management The Steps to Conducting Marketing Research...
The Business of Social
by Randy Hlavac- 4.7
Approx. 6 hours to complete
This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern) Social Marketing Toolkits Course Bookstore Marketing in a Pandemic World Free Social Marketing Toolkit Management Program Management...
Marketing Management II
by Hayden Noel- 4.8
Approx. 15 hours to complete
In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Welcome to Marketing Management II...
Certified ISTQB Test Manager Advanced Level Exam (CTAL-TM)
by Maged Koshty- 4.3
10 hours on-demand video
The ISTQB® Advanced Tester Certification—Test Manager training course expands on the test techniques and methods introduced in the ISTQB® Foundation certification course and addresses those areas of the ISTQB® advanced syllabus specifically related to the Advanced Test Management certification. This course covers the syllabus for the Advanced Test Management certification and will help you prepare for the exam....
$18.99
Marketing: Customer Needs and Wants
by Mario Capizzani- 4.4
Approx. 10 hours to complete
Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. Course Overview & Week 1...