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Introduction to Marketing
by Barbara E. Kahn , Peter Fader , Jagmohan Raju- 4.8
Approx. 10 hours to complete
Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. Strategic Marketing From Product-Centric to Customer-Centric Management Three Cheers for Direct Marketing Digital Marketing Foundations...
Upnext Rappers: How to Release a Hip Hop Video on YouTube
by Scott Blair, MBA- 3.5
1.5 hours on-demand video
This course if designed to help aspiring rappers, hip hop artist, or any genre of music artist set up a video launch to make them more discoverable and get the best results. Now that it’s live: Marketing Tips This hip hop music video youtube course is written by Scott Blair, The Digital Marketing MBA....
$11.99
Channel Management and Retailing
by Maria Teresa Aranzabal- 4.5
Approx. 9 hours to complete
Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Key Factors in Channel Management The Nature of Trade Marketing The Retail Strategy and Marketing Mix...
The Cycle: Management of Successful Arts and Cultural Organizations
by Michael M. Kaiser , Brett Egan- 4.8
Approx. 12 hours to complete
Kaiser and President Brett Egan, this course will introduce you to a management theory called the Cycle which supports thriving arts and cultural organizations. All course material is available upon enrollment for self-paced learners. Fundraising and Course Summary Watch: Course Conclusion Optional Reading: Integration of Marketing and Fundraising Efforts at Abbey Theatre (Dublin, Ireland)...
Marketing Management II
by Hayden Noel- 4.8
Approx. 15 hours to complete
In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Welcome to Marketing Management II...
Digital Marketing Capstone
by Aric Rindfleisch , Kevin Hartman , Vishal Sachdev , Mike Yao- 4.6
Approx. 13 hours to complete
This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. For more information, please see the Resource page in this course and onlinemba....
The Complete Business & Marketing Course - 23 Courses in 1
by Sandor Kiss- 4.4
42.5 hours on-demand video
If You Only Buy ONE Course This Year … It's GOT To Be This One! Learn The BEST Sales & Marketing Techniques … That Have Been Proven Scientifically & In The Field Learn The Hidden PSYCHOLOGY Of Selling & Marketing Learn The Hidden PSYCHOLOGY Of Selling & Marketing How Create A Course Description That Really Sells...
$9.99
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Intro to International Marketing
by Dae Ryun Chang- 4.7
Approx. 8 hours to complete
About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization. 1 Introduction to Course 3 What is Marketing Execution? What is Marketing Strategy?...
Marketing: Customer Needs and Wants
by Mario Capizzani- 4.4
Approx. 10 hours to complete
Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. Course Overview & Week 1...
Project Management Project
by Margaret Meloni, MBA, PMP- 4.8
Approx. 7 hours to complete
Course Overview Links to Relevant Course Content Join the new applied project management certificate program!...