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Facebook Social Media Marketing Capstone
by Anke AudenaertTop Instructor- 4.7
Approx. 6 hours to complete
In addition, you will sign up for and take the Facebook Digital Marketing Associate Certification Exam and receive your Digital Marketing Associate Certification from Facebook. After successfully completing your project and passing the Facebook exam, you will receive your Coursera certificate of completion for the Facebook Social Media Marketing Professional Certificate Program....
Sports Marketing
by Candy Lee- 4.7
Approx. 14 hours to complete
Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. Introduction to the Sports Marketing Course...
Engagement & Nurture Marketing Strategies
by Randy Hlavac- 4.8
Approx. 9 hours to complete
In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. Engagement Marketing Social Strategy How Startups and Small Businesses Can Use the Engagement Marketing Social Strategy Social Marketing Toolkits Nurture Marketing Programs...
Facebook Social Media Marketing Professional Certificate
- 0.0
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes an industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing....
Content, Advertising & Social IMC
by Randy Hlavac- 4.7
Approx. 8 hours to complete
This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. Importance of Content in Social Marketing Social Marketing Toolkits Special Toolkits for Paid/Financial Aid Learners...
Digital Marketing Capstone
by Aric Rindfleisch , Kevin Hartman , Vishal Sachdev , Mike Yao- 4.6
Approx. 13 hours to complete
This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. You will be a marketing manager for a firm selling digital cameras online through their webstore....
The Business of Social
by Randy Hlavac- 4.7
Approx. 6 hours to complete
This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern) Social Marketing Toolkits Special Toolkits for Paid/Financial Aid Learners Managing Social Programs A New Model for Marketers Marketing in a Pandemic World...
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Digital Media and Marketing Strategies
by Mike Yao- 4.5
Approx. 20 hours to complete
Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. 1 Overview: Essential Steps to Prepare for Digital Marketing Success 2 Know Yourself: Digital Marketing Self-Assessment Gies Online Programs...
Sales Training: Inbound Business Strategy
by Kyle Jepson- 4.9
Approx. 12 hours to complete
Welcome to the Inbound Certification course! This course will introduce you to inbound and provide you with a big picture view of everything you need for a successful inbound strategy. Introduction to Inbound Certification A Management Framework for People Who Don’t Like Vegetables Take the Inbound Certification exam! Sales & Marketing Alignment...
The Cycle: Management of Successful Arts and Cultural Organizations
by Michael M. Kaiser , Brett Egan- 4.8
Approx. 12 hours to complete
All course material is available upon enrollment for self-paced learners. Watch: Review of Institutional Marketing and Preparing for Next Week Watch: Review of Programmatic Marketing and Preparing for Next Week Read: 10 Truths for Programmatic Marketing Activity: Marketing Summary for One Program or Event Watch: Case Study: Fundraising at Center for Asian American Media (San Francisco, California)...