Search result for Introduction to Marketing Online Courses & Certifications
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Meaningful Marketing Insights
by David Schweidel- 4.2
Approx. 10 hours to complete
In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights. The course provides learners with exposure to essential tools including exploratory data analysis, as well as regression methods that can be used to investigate the impact of marketing activity on aggregate data (e....
Marketing Management I
by Hayden Noel- 4.8
Approx. 16 hours to complete
We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. Welcome to Creating a Winning Marketing Strategy...
International Hospitality & Healthcare Services Marketing
by Sunmee Choi- 4.7
Approx. 5 hours to complete
To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities. Introduction to service businesse Introduction to the hospitality industry...
Marketing Mix Implementation Capstone
by Ramon Diaz-Bernardo- 4.6
Approx. 20 hours to complete
After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix. Introduction to this capstone and the Tesla Motor's case study....
Digital Media and Marketing Principles
by Mike Yao- 4.4
Approx. 20 hours to complete
The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. Course Introduction Interview with Jeff Green: Programmatic as a Unifier not as a Disrupter to Digital Marketing...
Positioning: What you need for a successful Marketing Strategy
by Ignacio Gafo- 4.5
Approx. 11 hours to complete
Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. Introduction to the session...
Content Strategy for Professionals: Engaging Audiences
by John Lavine , Candy Lee , Randy Hlavac- 4.6
Approx. 6 hours to complete
In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest. Introduction to Content Strategy Introduction from Professor Lee...
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Digital Marketing Capstone
by Aric Rindfleisch , Kevin Hartman , Vishal Sachdev , Mike Yao- 4.6
Approx. 13 hours to complete
This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. Introduction to the Capstone Getting to Know Your Classmates...
Wharton Business Foundations Capstone
by Christian Terwiesch- 4.6
Approx. 11 hours to complete
Wharton's Applied Knowledge Capstone Project enables you to apply your analytic skills to real business challenges – including your own. You’ll use your newly earned business skills to thoughtfully evaluate a real situation or opportunity from Wharton-governed companies like Shazam and SnapDeal. Marketing Plan for Review Strategic Marketing Flip Chart (11:05)...
Entrepreneurship Capstone
by Dr. James V. Green- 4.7
Approx. 9 hours to complete
Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Introduction to the course "How to Convince People to Join Your Startup" by Alison Johnston. How to interview customers...