Course Summary
The Wharton Capstone course is a hands-on experience that allows students to apply their business knowledge to solve real-world problems. Students work in teams to develop a comprehensive business strategy for a company, and present their findings to a panel of industry experts.Key Learning Points
- Learn how to apply business concepts to real-world problems
- Work in teams to develop a comprehensive business strategy
- Present findings to industry experts
Related Topics for further study
Learning Outcomes
- Develop a comprehensive business strategy
- Apply business concepts to real-world problems
- Improve presentation and teamwork skills
Prerequisites or good to have knowledge before taking this course
- Basic understanding of business concepts
- Access to a computer with internet connection
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
- Team-based
Similar Courses
- Business Strategy: Achieving Competitive Advantage
- Marketing Analytics
- Financial Accounting Fundamentals
Related Education Paths
Notable People in This Field
- Adam Grant
- Angela Duckworth
- Gary Vaynerchuk
Related Books
Description
Wharton's Applied Knowledge Capstone Project enables you to apply your analytic skills to real business challenges – including your own. You’ll use your newly earned business skills to thoughtfully evaluate a real situation or opportunity from Wharton-governed companies like Shazam and SnapDeal.
Outline
- Start Here
- Welcome to the Business Foundations Capstone Project!
- Course Format, Grading and Expectations
- Capstone Project Timeline: Check Your Progress Here!
- Project Scope Quiz
- Choosing your Project and Videos for Review
- Introduction - Framework (7:55)
- Cost, Quality, Variety, Responsiveness (7:56)
- Exemplar Projects
- Marketing Plan for Review
- Strategic Marketing Flip Chart (11:05)
- How Can Customer Centricity Be Profitable (19:03)
- Customer Retention (18:24)
- Customer Development (3:07)
- Brands and Digital Marketing (14:01)
- Customers and Digital Marketing (9:49)
- Reputation and Reviews (14:38)
- Product Life Cycle (3:29)
- More Examples of Influence (8:42)
- More Examples of Influence - Part 2 (12:34)
- Pricing Strategies 3 - Psychological Factors (9:47)
- Distribution Strategies 1 - Introduction (13:38)
- Distribution Strategies 2 - Channel Design (13:39)
- Horizontal Conflict (12:46)
- Preparing the Rough Draft, and Accounting and Finance Videos for Review
- Accounts Receivable (19:51)
- Estimating Uncollectible Accounts (15:31)
- Accounts Receivable Disclosure Example (16:35)
- Inventory (19:59)
- LIFO vs. FIFO (23:11)
- Inventory Disclosure Example (11:14)
- 3M Company: Accounts Receivable and Inventory (17:50)
- Submitting your Capstone
Summary of User Reviews
The Wharton Capstone course on Coursera has received positive reviews from many users. The course has been praised for its comprehensive content, practical assignments, and engaging instructors. Overall, the course has been rated highly by users.Key Aspect Users Liked About This Course
Many users thought that the practical assignments in the course were particularly good, allowing them to apply the concepts they learned in a real-world context.Pros from User Reviews
- Comprehensive content covering various aspects of business strategy
- Practical assignments that allow for real-world application of concepts
- Engaging instructors who provide clear explanations and feedback
- Flexible schedule that allows for self-paced learning
- Opportunity to collaborate with other learners in a team-based project
Cons from User Reviews
- High workload and time commitment
- Some users found the course to be too theoretical and lacking in practical examples
- Limited interaction with instructors and classmates
- The team-based project can be challenging for those who prefer to work independently
- Requires a basic understanding of business concepts, which may be difficult for beginners
Christian Terwiesch
4.6 Raiting
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Wharton's Applied Knowledge Capstone Project enables you to apply your analytic skills to real business challenges – including your own. Start Here...
