Search result for Sales and marketing course outline Online Courses & Certifications
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Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women
by Goldman Sachs 10,000 Women , Edward David , Anne Donnellon , Michael Fetters , Geetha Krishnan , Mori Taheripour , Sarah Underwood- 4.6
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Approx. 4 hours to complete
This course will support you to develop your marketing strategy and build your brand as your business grows. You will gain a clear and comprehensive understanding of the marketing and sales cycle. Developing your marketing and sales for growth Using analytics in your marketing and sales Evaluating your marketing and sales activities...
Sales & Marketing Alignment
by Nelson Yoshida , Cesar Rodrigues , Samantha Mazzero- 4.6
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Approx. 16 hours to complete
Welcome to Course 4 – Sales & Marketing Alignment. This course focus on what is considered by most academics and practitioners as the biggest challenge that sales professionals have to face. As we discussed in Course 1 – Effective Sales, strategy, and sales must be integrated to support a high potential for value creation through the sales functions....
Account Management & Sales Force Design
by Michael F. Walsh, Ph.D. , Suzanne C. Bal , Emily C. Tanner, Ph.D.- 4.5
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Approx. 15 hours to complete
The first course in the Sales Operations/Management Specialization, Account Management & Salesforce Design aims to introduce learners to a variety of sales methods. Students will gain knowledge on steps in strategic planning and sales management, responsibilities of a sales manager, kinds of sales operations, a recap of the personal selling process, and the concept of a buying center....
Effective Sales – An Overview
by Nelson Yoshida , Edson Ito , Cesar Rodrigues , Samantha Mazzero- 4.5
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Approx. 21 hours to complete
This specialization course focus on providing conceptual and practical guidance on sales planning and management. Video 3 - Xavier and Logan in: Integrating Strategies - Company, Sales & Marketing Video 2 - Marketing and Sales walk together Ending the war between sales and marketing Practice quiz: Overview on stategy, marketing and sales...
Strategic Sales Management Final Project
by Nelson Yoshida , Samantha Mazzero- 0.0
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Approx. 7 hours to complete
Welcome to Course 5 – Strategic Sales Management Final Project. A business case provides the business context to serve as the reference to support your analyses regarding strategy, marketing, and sales integration. Video 1 - Course 5 Opening Session Video 4 - Closing Module 1 - Strategy & Sales Module 3 - Sales Models, frameworks, and Marketing Alignment...
Entrepreneurship Capstone
by Dr. James V. Green- 4.7
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Approx. 9 hours to complete
Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept. Is your advantage superior and sustainable? Introduction to the course Earn a Degree Online in Entrepreneurship and Innovation Creating the Marketing and Sales Strategy Marketing and Sales Strategy...
Lead Management in Salesforce
by Trailhead , Angela Prakash , Anthony Jones- 4.7
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Approx. 32 hours to complete
This second course will give you a foundational understanding of how to help sales and marketing teams optimize the lead management process. Specifically, this course shows how a sales operations specialist would support a marketing associate and sales development representative to make the lead management more effective and efficient. Enhancing Sales Productivity and Converting Leads...
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Marketing Mix Fundamentals
by Maria Teresa Aranzabal , Fernando Cortiñas- 4.6
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Approx. 9 hours to complete
Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service....
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
by Eda Sayin- 4.7
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Approx. 11 hours to complete
Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. Course Overview - What is Integrated Marketing Communications?...
Sales Strategy
by Nelson Yoshida , Edson Ito , Samantha Mazzero- 4.4
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Approx. 16 hours to complete
Therefore, the expected outcomes of this course focus on the transition from traditional to strategic sales planning, by discussing and applying the concepts recommended to support the development of the strategic guidelines. The discussions go through how intelligence analysis can support the sales function, by providing methods to connect strategy to marketing and sales planning processes....
