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International Marketing Entry and Execution
by Dae Ryun Chang- 4.7
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Approx. 9 hours to complete
This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. B2C (Business to Consumer) Marketing...
International Entertainment and Sports Marketing
by Dae Ryun Chang- 4.7
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Approx. 11 hours to complete
This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. Sports Marketing 2 What is Sports Marketing Part 1 3 What is Sports Marketing Part 2 4 Fan Marketing 6 Storytelling in Sports Marketing Entertainment Marketing 2 Show Business Marketing...
Sports Marketing
by Candy Lee- 4.7
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Approx. 14 hours to complete
Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. Introduction to the Sports Marketing Course Sports Marketing: differences and similarities with other marketing...
Marketing Analytics Capstone Project
by David Schweidel- 3.8
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Approx. 11 hours to complete
This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. By the end of this capstone project, you will have conducted exploratory data analysis, examined pairwise relationships among different variables, and developed and tested a predictive model to solve a marketing analytics problem....
Digital Media and Marketing Strategies
by Mike Yao- 4.5
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Approx. 20 hours to complete
Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. 1 Overview: Essential Steps to Prepare for Digital Marketing Success 2 Know Yourself: Digital Marketing Self-Assessment...
Digital Media and Marketing Principles
by Mike Yao- 4.4
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Approx. 20 hours to complete
The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices....
Intro to International Marketing
by Dae Ryun Chang- 4.7
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Approx. 8 hours to complete
This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. 3 What is Marketing Execution? What is Marketing Strategy? 1 What is Marketing Strategy?...
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Identifying, Attracting, and Growing Your Digital Audience
by Stephane Muller- 4.6
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Approx. 13 hours to complete
In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. - Compare social networks and develop a social media strategy designed to meet your marketing goals and objectives. Introduction to Digital Marketing Introduction to Digital Marketing...
The Cycle: Management of Successful Arts and Cultural Organizations
by Michael M. Kaiser , Brett Egan- 4.8
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Approx. 12 hours to complete
The Cycle explains how great art and strong marketing can create a family of supporters, who in turn help the organization produce the revenue required to support even more great art the next year. Institutional Marketing Watch: Introduction to Institutional Marketing Part 1 Optional Reading: Integration of Marketing and Fundraising Efforts at Abbey Theatre (Dublin, Ireland)...
Learn Affiliate Marketing Strategies
by Joe Dirven- 4.1
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3 hours on-demand video
Find success with affiliate marketing selling other people's products! No website? To go beyond getting a commission, you'll also learn how to create your own products and keep 100% of the profits, how to collaborate with joint venture partners, and how to generate your own sources of traffic with videos and other tools and strategies....
$11.99
