Search result for Certificate in marketing communications Online Courses & Certifications
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Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
by Eda Sayin- 4.7
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Approx. 11 hours to complete
Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. How to Run a Successful Marketing Communications Campaign?...
Facebook Social Media Marketing Capstone
by Anke AudenaertTop Instructor- 4.7
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Approx. 6 hours to complete
In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign. Careers in Digital Marketing Practice Exams for the Facebook Digital Marketing Associate Certificate...
Sports Marketing
by Candy Lee- 4.7
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Approx. 14 hours to complete
In this Sports Marketing MOOC, you will learn: Product Marketing in Sports Adande, Director of Sports Journalism, Medill School of Journalism, Media, Integrated Marketing Communications Public Relations: Nancy Hobar, Senior Lecturer, Medill's Integrated Marketing Communications Graduate Program Press Releases & Communication Planning: Nancy Hobar, Senior Lecturer, Medill's Integrated Marketing Communications Graduate Program...
Marketing Management II
by Hayden Noel- 4.8
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Approx. 15 hours to complete
In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. • Define all elements of the marketing mix and explain the role each element plays in creating value...
Marketing Mix Fundamentals
by Maria Teresa Aranzabal , Fernando Cortiñas- 4.6
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Approx. 9 hours to complete
Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? Marketing Communications The Role of Marketing Communications Establishing the Marketing Communications Budget Managing the Integrated Marketing Communications Process Recommended Reading: Designing and Managing Marketing Communications Recommended Reading: Integrated Advertising, Promotion, and Marketing Communications...
Introduction to Marketing
by Barbara E. Kahn , Peter Fader , Jagmohan Raju- 4.8
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Approx. 10 hours to complete
Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in Strategic Marketing Cracks in the Product-Centric Approach Three Cheers for Direct Marketing...
Strategic Brand Management
by Ian Phau- 0.0
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12 Weeks
In this course, part of the Marketing in a Digital World MicroMasters program, you will learn how to apply the concepts of advertising and marketing to branding. This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field....
$199
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Measure and Optimize Social Media Marketing Campaigns
by Anke AudenaertTop Instructor- 4.9
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Approx. 8 hours to complete
This course will be followed by the Facebook Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Facebook Social Media Marketing Professional Certificate. Introduction to the Facebook Social Media Marketing Professional Certificate...
Introduction to Social Media Marketing
by Anke AudenaertTop Instructor- 4.9
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Approx. 15 hours to complete
• Understand the major social media platforms, how they function, and what role they play in marketing Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Introduction to the Facebook Social Media Marketing Professional Certificate Careers in Digital Marketing...
Content, Advertising & Social IMC
by Randy Hlavac- 4.7
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Approx. 8 hours to complete
Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. Importance of Content in Social Marketing Social Integrated Marketing Communications (IMC)...
