Search result for The strategy of content marketing Online Courses & Certifications
Get Course Alerts by Email
Marketing Management II
by Hayden Noel- 4.8
Approx. 15 hours to complete
In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. • Define all elements of the marketing mix and explain the role each element plays in creating value...
Doing Business in China Capstone
by Prof. Dominic Chan , Prof. Letty Kwan , Prof. Xufei Ma- 0.0
Approx. 7 hours to complete
In this capstone, you are the business consultant working for a well-established “HON / wellness” company. The CEO has given you a task. An Overview of BDF and HON life Strategy Instructions Marketing Plan Guidelines Recap of your project objective...
Web Design: Strategy and Information Architecture
by Roman Jaster- 4.8
Approx. 12 hours to complete
In this course you will complete the first half of a large scale project—developing a comprehensive plan for a complex website—by defining the strategy and scope of the site, as well as developing its information architecture and overall structure. - The difference of agile vs. About the assignments About CalArts and the Program in Graphic Design...
Strategic Self-Marketing and Personal Branding
by Dr. Valeri Chukhlomin , Dr. Michele Forte , Dr. John M. Beckem II , Amy Giaculli- 4.4
Approx. 11 hours to complete
- Recognize the importance of marketing orientation and career brand building for your career development; use marketing communication strategies for your self-marketing; Marketing and Branding The Skilled Self The Skilled Self as a Product Using the Showcaser exercise (pdf attached) Marketing the Skilled Self Reuse of content The importance of reflection...
The Business of Social
by Randy Hlavac- 4.7
Approx. 6 hours to complete
In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern) A Note on the Frequency of Capstone Offerings...
Innovation for Entrepreneurs: From Idea to Marketplace
by Dr. Thomas J. Mierzwa- 4.6
Approx. 11 hours to complete
* What are the key indicators of innovation opportunities? Preview of the Course Introduction to the Course What factors influence the feasibility of an innovation? Walkthrough of the business model canvas - Part 1 Walkthrough of the business model canvas - Part 2 The DNA of customer-centricity Strategic implications of beyond the chasm...
Marketing Innovative Products and Services
by Lola Koiki- 0.0
4 Weeks
Learn the latest strategies for customer discovery, interviews and focus groups, product design, product development, content marketing, social media marketing, and marketing campaign management. Learn the fundamentals of product strategy with attention to product vision, user journey mapping, business modeling, SMART objectives, customer profiling, customers jobs, customer pains, customer gains, competition, and differentiators....
$149
Related searches
Google SEO Fundamentals
by Rebekah May- 4.8
Approx. 29 hours to complete
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Creating and Optimizing Unique Content On-Page SEO: Anatomy of a Perfectly Optimized Page Blame the Meta Keywords Tag The Basics of Search Engine Friendly Design & Development The Science of How Users Conduct Searches Optional: The Art of SEO...
Capstone Value Creation through Innovation
by Martin Vendel- 0.0
Approx. 68 hours to complete
This capstone course is the final course of the Value Creation Through Innovation Specialization. In this capstone project you will utilized the methods introduced in the courses The Impact of Technology, Innovation & Entrepreneurship, and Marketing Strategy for Entrepreneurs, and show that you master them. The end of the beginning...
Career Total Fitness Annual Retreat
by Dr. Valeri Chukhlomin , Dr. Michele Forte , Dr. John M. Beckem II , Amy Giaculli- 0.0
Approx. 9 hours to complete
In this course you will use the same approach to organize, strategize, re-energize, and re-invigorate your career building activities. In the end, you will be well positioned to succeed in the marketplace as the CEO of your own career! Reuse of the course content The secrets of using social media for self-marketing: A bonus interview with Dr....