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Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
by Eda Sayin- 4.7
Approx. 11 hours to complete
Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. Recent Trends in the Market What are the Main Skills Required to Work in an Advertising Agency?...
Cultural and creative industries
by Iliya Kiria- 3.8
Approx. 22 hours to complete
Main objective of this course is to trace the development of the Cultural and Creative Industries as an idea and as concept and to identify the key points of changes within it in relations with contemporary digital connected world. This course is not about market but about peculiarities of symbolic goods;...
Market Research and Consumer Behavior
by Shameek Sinha- 4.4
Approx. 6 hours to complete
Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy....
Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship
by Dr. James V. Green- 4.7
Approx. 8 hours to complete
This course assists aspiring and active entrepreneurs in developing great ideas into great companies. Preview of the Course Introduction to the course The world's most innovative companies The opportunity analysis canvas Accelerate Your Career with the #1 Online Master’s Degree for Corporate Innovators and Startup Entrepreneurs Our book for the course...
Qualitative Research
by Susan Berman- 4.6
Approx. 15 hours to complete
In this course, the second in the Market Research Specialization, you will go in-depth with qualitative market research methods, from design to implementation to analysis. Take Qualitative Research as a standalone course or as part of the Market Research Specialization. Course Introduction Qualitative Market Research Introduction Choosing Qualitative Research in the Market Research Process...
Introduction to Contemporary Geopolitics
by Andrei Skriba- 4.8
Approx. 32 hours to complete
This Massive Open Online Course (MOOC) will offer the participants an introduction into contemporary geopolitics, starting from the origins of classical geopolitics and continuing the discussion with the deep analysis of the examined country-cases, including the US, Russia, and China. Rules on the academic integrity in the course Examine the geopolitical cases of the US, Russia, and China...
International Marketing Entry and Execution
by Dae Ryun Chang- 4.7
Approx. 9 hours to complete
This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. After you successfully complete this course learners will obtain the following outcomes:...
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MOOC: How to make a MOOC?
by Olga Echevskaya , Liliya Styazhkina , Yakov Somov , Anastasia Gribanovskaya , Katerina Andreevskaya , Margarita Shirinyan , Vladimir Porhunov , Irina Sokolova , Anastasia Zulina , Nikita Kolesov , Stepa Semenov- 4.4
Approx. 10 hours to complete
This course made by Novosibirsk State University and Lektorium, one of the largest MOOC publisher in Russia, covers the process of creating modern online courses. What is critical to consider at the cutting stage? How to make the course interesting LAUNCH AND SUPPORT OF THE COURSE Preparing the course for the launch...
Positioning: What you need for a successful Marketing Strategy
by Ignacio Gafo- 4.5
Approx. 11 hours to complete
Positioning is the heart of any Marketing Strategy, the core that you must get right. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing....
Innovation & Entrepreneurship - From Basics to Open Innovation
by Martin Vendel , Frans Nauta , Mark Coopersmith , Andrew Isaacs- 4.5
Approx. 16 hours to complete
This Innovation and Entrepreneurship course focuses on the interconnection between entrepreneurial thinking and innovation. This course will teach you how to think like an entrepreneur and provides the models, tools and frameworks to further develop your business or idea. The importance of faliure The failure value cycle Teaching entrepreneurship and the importance of faliure...