Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship
- 4.7
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Approx. 8 hours to complete
Course Summary
This course teaches you how to generate innovative ideas and turn them into successful business ventures. You'll learn the importance of creativity, how to develop a marketable product, and how to pitch your idea to investors.Key Learning Points
- Explore the principles of creativity and innovation
- Learn how to identify market opportunities and create a viable business model
- Develop your idea and prepare a pitch for investors
Job Positions & Salaries of people who have taken this course might have
- USA: $68,000
- India: ₹10,00,000
- Spain: €35,000
- USA: $68,000
- India: ₹10,00,000
- Spain: €35,000
- USA: $100,000
- India: ₹20,00,000
- Spain: €50,000
- USA: $68,000
- India: ₹10,00,000
- Spain: €35,000
- USA: $100,000
- India: ₹20,00,000
- Spain: €50,000
- USA: $90,000
- India: ₹15,00,000
- Spain: €40,000
Related Topics for further study
Learning Outcomes
- Develop a creative and innovative mindset
- Identify market opportunities and create a viable business model
- Pitch your idea to investors
Prerequisites or good to have knowledge before taking this course
- No prior knowledge or experience required
- A willingness to learn and think creatively
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
- Video lectures
- Assignments
Similar Courses
- Entrepreneurship 101: Who is Your Customer?
- Innovation: From Creativity to Entrepreneurship
Related Education Paths
Notable People in This Field
- Elon Musk
- Sara Blakely
Related Books
Description
This course assists aspiring and active entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital.
Outline
- Introduction to Innovation and Entrepreneurship
- Preview of the Course
- Introduction to the course
- What is entrepreneurship?
- Who is an entrepreneur?
- Entrepreneurship, creativity, & innovation
- The world's most innovative companies
- Types of innovation
- Entrepreneurs and strategic decisions
- The opportunity analysis canvas
- Welcome to Developing Innovative Ideas for New Companies
- Meet Dr. James V. Green
- Connect with your Classmates
- Accelerate Your Career with the #1 Online Master’s Degree for Corporate Innovators and Startup Entrepreneurs
- Our book for the course
- Reading: The Opportunity Analysis Canvas
- Slides
- "The Innovator's Dilemma" by Clayton Christensen
- "Out of Our Minds: Learning to be Creative" by Ken Robinson
- Entrepreneurial perspective
- Entrepreneurial Mindset, Motivations, and Behaviors
- Introduction to entrepreneurial mindset, motivations, and behaviors
- Entrepreneurial mindset
- Guest Lecture with Alexa von Tobel, Founder and CEO of LearnVest.com
- Entrepreneurial motivations
- Guest Lecture with Penny Pritzker, U.S. Secretary of Commerce Penny Pritzker - How did you decide to become an entrepreneur?
- Entrepreneurial behaviors
- Risk taking in entrepreneurial decision-making
- Risk, uncertainty, and stakeholder involvement
- Reading: The Opportunity Analysis Canvas
- Slides
- The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty by Rita Gunther McGrath and Ian MacMillan
- Entrepreneurial mindset, motivations, and behaviors
- Industry Understanding
- Introduction to industry understanding
- Knowledge conditions
- Demand conditions
- Industry lifecycle
- Industry structure
- Competitive advantage
- Learning curve
- Complementary assets
- Reputation effects
- Reading: The Opportunity Analysis Canvas
- Slides
- "The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber
- Industry analysis
- Customer Understanding and Business Modeling
- Introduction to customer understanding
- Macro changes that increase new venture opportunities
- Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - How Can Government and Entrepreneurs Work Together?
- Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - Why Is Skills Training and Development Important For Entrepreneurs and Government?
- Exploring real market needs
- Satisfying real market needs
- Strategic positioning
- Strategic planning
- Value innovation
- Opportunity identification
- Bonus Lecture: Business Models from the Classroom
- Reading: The Opportunity Analysis Canvas
- Slides
- "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries
- "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur
- "Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne
- Accelerate Your Career with the #1 Online Master’s Degree for Corporate Innovators and Startup Entrepreneurs
- Customer analysis
- Business plan evaluation
Dr. James V. Green
4.7 Raiting
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