Course Summary
This course teaches customer segmentation and prospecting techniques to help businesses identify and target their ideal customers.Key Learning Points
- Learn how to segment customers based on their behavior and characteristics
- Discover how to use data to identify prospects who are most likely to convert
- Explore different prospecting strategies to reach potential customers
Related Topics for further study
Learning Outcomes
- Ability to segment customers based on behavior and characteristics
- Understanding of prospecting techniques to identify potential customers
- Knowledge of different prospecting strategies to reach target audience
Prerequisites or good to have knowledge before taking this course
- Basic understanding of marketing principles
- Familiarity with data analysis tools and techniques
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
- Video lectures
- Assignments
Similar Courses
- Marketing Analytics: Data-driven Techniques
- Digital Marketing
Related Education Paths
Related Books
Description
In Course 1, we set the foundation for the Art of Sales Specialization and offer a new mindset for becoming a high-performer in sales. We will discuss the Knowledge, Skill and Discipline that you need to stand out in your industry, and create a goal for you to reach by the end of the specialization. Finally, you will learn how to talk about yourself and your business. You will build your personal Sales Trailer and learn how to get into and out of sales conversations quickly and effectively.
Outline
- Week 1: It All Starts With a Goal
- The Art of Sales: Specialization Introduction
- Meet Craig Wortmann
- Course 1 Introduction
- Setting a Sales Goal
- Salesperson Vs. Advisor
- Knowledge, Skill, Discipline Framework
- Barter Exercise
- Role Play: Barter Exercise
- Meet The Team
- How Do I Get The Most Out Of This Course?
- FAQ
- The 3 Clear Points of Week 1
- Worksheets and Readings
- Final Project Prep Assignment: Setting a Sales Goal
- Final Project Prep Assignment: Knowledge Skill Discipline Framework - Course 1
- Capstone Prep Assignment - Barter Project
- Week 2: Selling is a Contact Sport
- Week 2 Introduction
- Preparation - Targeting
- Lead Generation
- Meeting Preparation Checklist
- Email Introductions
- The 3 Clear Points of Week 2
- Worksheets and Readings
- Final Project Prep Assignment: Targeting
- Capstone Prep Assignment - Barter Project
- Final Project Prep Assignment: Writing an Introductory Email
- Week 3: Selling Happens in a Conversation
- Week 3 Introduction
- Working a Room
- The Sales Trailer
- The 3rd and 4th Gears
- Role Play: Working a Room
- Building an Exit
- The 3 Clear Points of Week 3
- Readings
- Final Project Prep Assignment: The Art of the Sales Conversation
- Capstone Prep Assignment - Barter Project
- Week 4: Qualify, Hard and Early
- Week 4 Introduction
- When it Doesn’t Work (How You Exit a Conversation)
- When it Works (How You Solidify a Lead)
- Qualify
- Course 1 Closing
- The 3 Clear Points of Week 4
- Readings
- Capstone Prep Assignment - Barter Project
- Final Project Prep Assignment: The Art of the Sales Conversation
Summary of User Reviews
This course on customer segmentation and prospecting has received positive reviews from many users. The course covers a variety of topics related to understanding customers and finding new prospects. One key aspect that many users appreciated was the practical nature of the course material, which allowed them to apply what they learned to their own businesses. However, some users did note a few areas for improvement.Key Aspect Users Liked About This Course
Practical nature of the course materialPros from User Reviews
- Covers a variety of topics related to customer segmentation and prospecting
- Includes practical exercises to help users apply what they learn
- Presented by knowledgeable instructors with industry experience
Cons from User Reviews
- Some users felt that the course material could be more in-depth
- A few users experienced technical difficulties with the platform
- The pacing of the course may be too slow for some users
Craig Wortmann
4.8 Raiting
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