Search result for The strategy of content marketing Online Courses & Certifications
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Content, Advertising & Social IMC
by Randy Hlavac- 4.7
Approx. 8 hours to complete
This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. Content Strategy Importance of Content in Social Marketing A Note on the Frequency of Capstone Offerings...
Marketing Mix Fundamentals
by Maria Teresa Aranzabal , Fernando Cortiñas- 4.6
Approx. 9 hours to complete
Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service....
International Marketing Entry and Execution
by Dae Ryun Chang- 4.7
Approx. 9 hours to complete
This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation....
Content Strategy for Professionals: Expanding Your Content’s Reach
by John Lavine , Candy Lee , Randy Hlavac- 4.5
Approx. 5 hours to complete
In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. Finally, you'll hear about some of the best ways to enhance your content with new interactivity tools and gamification. Making the Most of Limited Resources Putting the "Strategy" in Content Strategy How Do I Get the Most Out of This Course?...
International Entertainment and Sports Marketing
by Dae Ryun Chang- 4.7
Approx. 11 hours to complete
This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i. (1) You will learn the key characteristics of sports marketing. (2) You will learn the key characteristics of entertainment marketing....
Mobile Marketing, Optimization Tactics, and Analytics
by Stephane Muller- 4.6
Approx. 11 hours to complete
Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, and Analytics. - Identify the elements of a mobile marketing strategy and examine the various considerations associated with choosing a mobile platform Identify the elements of a mobile marketing strategy and examine the various considerations associated with choosing a mobile platform...
Social Marketing Capstone Project
by Randy Hlavac- 4.9
Approx. 7 hours to complete
However, your social strategy needs to be based on the business metrics which define your success. Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets....
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Sales Management
by Anastasii Klimin , Aleksei Trykov- 4.6
Approx. 22 hours to complete
Learn more about the skills-based elements of selling and the approaches used by successful sales organisations. Place of sales management in marketing Place of sales management in marketing. Learn to determine the place and role of sales in the marketing mix of the organization. Learn to form the organizational structure of sales management....
International Marketing & Cross Industry Growth Capstone Project
by Dae Ryun Chang- 4.7
Approx. 11 hours to complete
This course will act as the culmination of the Specialization: International Marketing & Cross Industry Growth. The aim is to help you apply what you have learned during the 16 weeks of the 5 courses and conduct an "action learning" project that will consist of the following: Cross Country Innovation: Reformulation of Vision and Strategy with Rubrics....
Introduction to Marketing
by Barbara E. Kahn , Peter Fader , Jagmohan Raju- 4.8
Approx. 10 hours to complete
Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. CUSTOMER CENTRICITY: The Limits of Product-Centric Thinking & The Opportunities and Challenges of Customer Centricity...