Search result for Strategic business analytics Online Courses & Certifications
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大數據分析:商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions)
by 魏志平 , 李正國 , 楊立偉 , 陳建錦- 4.7
Approx. 18 hours to complete
本課程是為非資料科學專業者設計的大數據領域入門課程,偏商管應用,非資訊技術教學。透過修習本課程,學員將能對資料科學商管領域的範疇與分類建立基本的觀念,並且瞭解其在商管領域的各種應用。在學的學生可藉此為職涯做準備,在職的社會人士則可拓展自己對資料科學的想像,進一步思考在自身工作場域應用資料科學的可能性。 本課程共計六週,第一週為學界與業界對談,透過直播企劃呈現大數據應用的議題,作為課程的開端,二到五週由臺灣大學教授進行授課,分別就金融、行銷、社群媒體、輿情分析、行銷智慧等議題,介紹大數據在領域的應用,課程以闡述應用為主,但不會花很多時間在演算法的技術細節。第六週則由玉山金控李正國數位金融長主講,帶入玉山金控積極應用大數據於銀行業的策略,產學合作課程確實結合學界與業界的專家,就資料科學的商管應用做不同面向的介紹。 課程設計中安排一位主持人的課前提問、單元介紹引言、延伸提問等等,引導學生學習與思考,各週授課教師與課程主題概述如下: 第一週:臺灣大學資訊管理學系魏志平教授、玉山金控李正國數位金融長 -- 課程簡介、與大數據的午餐約會直播活動 第二週:臺灣大學工商管理學系與資訊管理學系合聘楊立偉教授 -- 資料分析在金融及財務上的應用 第三週:臺灣大學工商管理學系與資訊管理學系合聘楊立偉教授 -- 資料分析在零售及行銷上的應用 第四週:臺灣大學資訊管理學系陳建錦教授 -- 社群媒體之輿情分析 第五週:臺灣大學資訊管理學系魏志平教授 -- 社群媒體分析與行銷智慧 第六週:玉山金控李正國數位金融長 -- 大數據的商業應用策略 課程簡介 1-0-1 課程引言人學習引導 1-1-1 課程總覽介紹(魏志平教授講述) 1-2-1 課程與教師介紹 1-2-2 想到大數據,你會想到什麼? 1-2-3 為什麼需要大數據?大數據生活中的應用、大數據比你更瞭解你自己 1-2-4 產學之間真的有落差嗎? 1-2-5 直播提問解答 NTU MOOC 課程問題詢問與回報機制 學習指引 課程教師與製課團隊介紹 課程學習目標 參考書目:<1小時就能看懂 圖解大數據:巨大數據湧出金流!> 參考書目:<數據、謊言與真相> 數據分析在金融及財務上的應用 2-0-1 第二週課程引言人開場與課前提問 2-1-1 簡介金融服務之功能 2-1-2 金融業者擁有的資料庫種類...
Marketing Campaign Strategy from A to Z
by Jasmine Wang- 4.1
2 hours on-demand video
Develop basic A/B testing plans and learn other common marketing analytics terms. ) By gaining a strong understanding of your marketing strategy (product, target audience and strategic messaging), your marketing campaigns will be customer centric and focus on solving the customer problem....
$17.99
OpenStack: Design and Implement Cloud Infrastructure
by Packt Publishing- 0.0
4.5 hours on-demand video
Ben Silverman, as the Principal Cloud Architect for OnX Enterprise Solutions, is responsible for providing strategic and tactical cloud leadership to OnX’s customers. Michael Solberg, as a chief architect, is responsible for helping Red Hat customers achieve their key business transformation initiatives through open source architectures and technologies....
$12.99
Mathematics & Statistics of Machine Learning & Data Science
by Cinnamon TechX- 4.2
11 hours on-demand video
They have business acumen and analytical skills as well as the ability to mine, clean, and present data. Results are then synthesized and communicated to key stakeholders to drive strategic decision-making in the organization. Data analysts bridge the gap between data scientists and business analysts....
$12.99
2021 Complete Marketing Masterclass #3 | CRO
by Brian Bozarth, M.A. Marketing- 4.3
3 hours on-demand video
Digital marketing is analytics driven, smart marketing. Become a Leader - Learn how to think & act like a strategic marketing leader. Business Owners - Increase your business revenue, sales pipeline, and ROI by building out transformative demand generation programs that actually work. Startups - Leverage proven marketing processes and practices to establish and increase your user-base and business revenue....
$11.99
Learn Data Science Deep Learning, Machine Learning NLP & R
by Cinnamon TechX- 4.5
70.5 hours on-demand video
They have business acumen and analytical skills as well as the ability to mine, clean, and present data. Results are then synthesized and communicated to key stakeholders to drive strategic decision-making in the organization. Accurately capture the meaning and themes in text collections, and apply advanced analytics to text, like optimization and forecasting....
$12.99
[2021] Data Science & Supply Chain Analytics A-Z | Ver 7.2
by William McGuffey Academy- 3.8
5.5 hours on-demand video
It amplifies the performance of the firm and assist in giving your business a leap by designing strategies that are helpful for your business. • Adopt a data-driven approach to resolve business risks and bottlenecks • Get experience in recognizing and solving the business problems DEVELOP business acumen and adopt an integrative approach to decision making...
$9.99
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Certification Course in Human Resource Management
by Abhisek Gupta- 4.2
11.5 hours on-demand video
Transform your People and Human Resource management efficiency for the current business climate In the middle part of the course (Section 12-14), you’ll learn how to improve your Strategic and Leadership skills related to Leadership Development and Organizational Development. Incorporating Employee Engagement into the Business Strategy Learn Strategic Human Resource Management, Leadership Development and Organizational Development Strategic Human Resource Management...
$9.99
Digital Product Management: Modern Fundamentals
by Alex Cowan- 4.7
Approx. 11 hours to complete
Business Model Design I: Proposition Design Business Model Design II: Customer Journeys Practice Quiz: From Proposition to Business Model Identifying Business Model Types Business Model Design III: Delivery and Execution Tamara Carleton on Strategic Foresight Actionable Analytics Eric Qi Dong on Disciplined Analytics for the Product Manager...
Marketing analytics: Know your customers
by Ray Welling- 4.7
Approx. 20 hours to complete
Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions. You’ll experiment with behaviour and predictive analytics to develop marketing that delivers customers the right product via the right channel at the right time. 3 Extracting knowledge from Google Analytics 3 Customer-centred strategic growth frameworks Practice Task - Applying Big Data to a small business...