Digital Product Management: Modern Fundamentals
- 4.7
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Approx. 11 hours to complete
Course Summary
Learn how to develop, launch and manage successful digital products through this course offered by the University of Virginia's Darden School of Business.Key Learning Points
- Understand the product development process from ideation to launch
- Learn how to conduct market research and identify customer needs
- Discover how to develop and launch a successful digital product
- Understand the importance of data-driven decision making in product management
Job Positions & Salaries of people who have taken this course might have
- Product Manager
- USA: $108,992
- India: ₹2,073,827
- Spain: €52,858
- Product Marketing Manager
- USA: $93,459
- India: ₹2,080,000
- Spain: €38,000
Related Topics for further study
- Product Development
- Market Research
- Digital Product Launch
- Data-Driven Decision Making
- Product Management
Learning Outcomes
- Develop a successful digital product from ideation to launch
- Conduct market research and identify customer needs
- Make data-driven decisions in product management
Prerequisites or good to have knowledge before taking this course
- Basic understanding of business and marketing principles
- Access to a computer and internet connection
Course Difficulty Level
IntermediateCourse Format
- Online self-paced course
- Video lectures
- Interactive quizzes and assignments
Similar Courses
- Product Management: Building Great Products
- Digital Product Management: Modern Fundamentals
Related Education Paths
Notable People in This Field
- Founder of the Silicon Valley Product Group
- Partner at Google Ventures
Related Books
Description
Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying.
Knowledge
- How to create the actionable focus to successfully manage your product
- How to focus your work using modern product management methods
- How to manage new products and explore new product ideas
- How to manage and amplify existing products
Outline
- Achieving Focus and #Winning
- Tomorrow's Product Manager
- DPM Specialization Intro
- You, the Product Manager
- Why Is a Product Never a Product?
- You and Your Customer
- You and Your Design Team
- You and Your Development Team
- Product Manager vs. Product Owner
- Greg Cohen on PM vs. PO?
- What Is Data Science?
- You and Your Data Science Team
- Meet Enable Quiz, Our Startup Company Example
- You and Your Consulting and/or Support Team
- Focal Tool: The Customer Journey
- Nastia Root on Creating a Strong Interface with Support
- You and Your Sales and Marketing Team
- You and Your Finance/Accounting and Legal Teams
- You and Your Project Manager
- You and Your Management Team
- Week 1 Takeaways
- Course Overview & Requirements
- Practice Quiz on the #Winning PM
- Practice Quiz on Many Areas, One Focus
- Week 1 Final Quiz
- Using Today's Product Management Methods
- Module intro: Ready for Week 2
- What Kind of PM Are You?
- Methods and PMs
- Agile and Product Management
- Design Thinking and the Product Manager
- Lean Startup and the Product Manager
- Managing Habits: Trigger and Action
- Managing Habits: Variable Reward and Investment
- Nir Eyal on Managing Habits
- User Story Mapping for Product Managers
- Prototyping for Product Managers
- Usability Testing for Product Managers
- Collaborating with Enterprise Customers--Tips 1-4
- Collaborating with Enterprise Customers--Tips 5-9
- David Bland on Avoiding the Product Death Cycle
- Shaping Your Funnel Part 1
- Shaping Your Funnel Part 2
- Managing a Product with Hardware
- Making Time to Do Things Right
- Week 2 Takeaways
- Practice Quiz on Solving the Right Problem
- Practice Quiz on Creating the Right Solution
- Practice Quiz on Applications in Product Management
- Week 2 Final Quiz
- Exploring a New Product Idea
- Ready for Week 3?
- Learning vs. Scaling
- The Importance of Good Enough: "Cooped Up" MVPs
- The Importance of Good Enough: "Greener Air" MVPs
- Non-Titular Product Managers
- David Chait on Non-Titular PMs
- Horizons of Growth
- Corporate Innovation Pipeline
- Creating a Healthy Innovation Pipeline
- David Bland on New Ventures Inside the Corporation
- Business Model Design I: Proposition Design
- Business Model Design II: Customer Journeys
- Week 3 Takeaways
- Practice Quiz on Learning vs. Scaling
- Practice Quiz on Innovating in the Corporation
- Practice Quiz: From Proposition to Business Model
- Week 3 Final Quiz: Exploring a New Product Idea
- Amplifying an Existing Product
- Ready for Week 4?
- Identifying Business Model Types
- Business Model Design III: Delivery and Execution
- Tamara Carleton on Strategic Foresight
- The Trouble with New Features
- The Importance of Good Enough: Seedling Features
- Actionable Analytics
- Eric Qi Dong on Disciplined Analytics for the Product Manager
- Kiran Kadambi on Structuring Problems in Product Management
- Applying Data Science
- Andrew Kritzer on Data Science for the MBA
- Jim Rose on Continuous Integration and Delivery
- Jim Rose on Monolithic Architectures and Microservices
- Managing a Channel or Modality
- Nastia Root on Being a Growth PM
- It's Not a Meeting l
- It's Not a Meeting II
- Roadmap?
- Course and week close: Let's Not Make This Good-Bye
- Practice Quiz: Focused Tuning and Testing
- Practice Quiz: Driving Growth through Focus
- Week 4 Final Quiz
Summary of User Reviews
Learn digital product management from the experts at UVA Darden School of Business with this course on Coursera. Students praise the comprehensive curriculum and practical approach to learning.Key Aspect Users Liked About This Course
Many users found the practical approach to learning to be particularly useful.Pros from User Reviews
- Comprehensive curriculum
- Practical approach to learning
- Expert instructors
- Real-world examples
- Flexible schedule
Cons from User Reviews
- Course materials can be overwhelming
- Not enough focus on certain topics
- Limited interaction with instructors and peers
- Some assignments may be too time-consuming
- Requires a significant time commitment
Alex Cowan
4.7 Raiting
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