Search result for Marketing management course outline Online Courses & Certifications
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Sales & Marketing Alignment
by Nelson Yoshida , Cesar Rodrigues , Samantha Mazzero- 4.6
Approx. 16 hours to complete
Welcome to Course 4 – Sales & Marketing Alignment. This course focus on what is considered by most academics and practitioners as the biggest challenge that sales professionals have to face. Video - Welcome to Course 4 - Why this Course is Absolutely Crucial to Anyone in Sales Video 2 - Marketing Overview - A Brief History of Marketing...
Market Research and Consumer Behavior
by Shameek Sinha- 4.4
Approx. 6 hours to complete
Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. Why is Consumer Behavior Important in the Marketing Process Framework? Marketing Research Fundamentals The Importance of Marketing Research & Its Role In Marketing Management The Steps to Conducting Marketing Research...
The Business of Social
by Randy Hlavac- 4.7
Approx. 6 hours to complete
This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern) Social Marketing Toolkits Course Bookstore Marketing in a Pandemic World Free Social Marketing Toolkit Management Program Management...
Lead Management in Salesforce
by Trailhead , Angela Prakash , Anthony Jones- 4.7
Approx. 32 hours to complete
This second course will give you a foundational understanding of how to help sales and marketing teams optimize the lead management process. Specifically, this course shows how a sales operations specialist would support a marketing associate and sales development representative to make the lead management more effective and efficient. Lead Management in Salesforce Course Syllabus...
Meaningful Marketing Insights
by David Schweidel- 4.2
Approx. 10 hours to complete
In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights. The course provides learners with exposure to essential tools including exploratory data analysis, as well as regression methods that can be used to investigate the impact of marketing activity on aggregate data (e. Schweidel & Course Overview...
Product Marketing Analytics for a Product Marketing Manager
by Dekker Fraser, MBA & Associates- 3.8
1.5 hours on-demand video
Strategic & Tactical Marketing Analytics | Digital Marketing Analytics | Data Driven Marketing This course is an easy, practical guide to marketing analytics for products. I’ll outline other KPIs including ARPU (average revenue per user) and customer lifetime value. I’ll also rely on my training at the #1 ranked marketing school in the US, the Kellogg School of Management....
$11.99
Marketing Mix Fundamentals
by Maria Teresa Aranzabal , Fernando Cortiñas- 4.6
Approx. 9 hours to complete
It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. Marketing Warfare: Intro to the Course Channel Management and Retailing Why are Marketing Channels so Important? The Nature of Trade Marketing How is Trade Marketing Evolving?...
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How to Write a Marketing Strategy
by Skillay Academy- 4
42 mins on-demand video
Management Blueprint Series: Improve writing skills, write quality marketing strategies, showcase results, save time Course starts by looking at what you need to consider before you start writing, how to prepare a marketing strategy outline and template, how to gather the data, how to start writing different sections, how to complete proofreading, formatting and prepare for a presentation....
$11.99
Account Management & Sales Force Design
by Michael F. Walsh, Ph.D. , Suzanne C. Bal , Emily C. Tanner, Ph.D.- 4.5
Approx. 15 hours to complete
The first course in the Sales Operations/Management Specialization, Account Management & Salesforce Design aims to introduce learners to a variety of sales methods. Overview of Specialization - Sales Operations & Management Strategic Planning and Sales Management Introduction to Account Management & Sales Force Design Brief Overview of Sales Management Sales Management Definition, Process, Strategies and Resources...
Marketing: Customer Needs and Wants
by Mario Capizzani- 4.4
Approx. 10 hours to complete
Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. - Course Outline...