Search result for Marketing management course description Online Courses & Certifications
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Customer Acquisition Cost and Customer Lifetime Value
by Dr. Alan Zhang- 4
2.5 hours on-demand video
Marketing & customer analytics have become increasingly important and popular in business. Keywords such as customer acquisition cost (CAC) and customer lifetime value (CLV/LTV) appear in nearly every job description of a role titled business analyst or data scientist. I was formerly a marketing professor and am currently a data scientist of marketing analytics....
$9.99
Budgeting essentials and development
by Fernando Fleury , Nelson Yoshida , Roberto Dumas Damas , Alberto Sansiviero Jr. , Samantha Mazzero- 4.5
Approx. 26 hours to complete
The Budgeting Essentials and Development course focus on an integrative and practical view of concepts, methods, and techniques to develop a budget. Welcome session and course overview Video 1 - Financial management and working capital Video 2 - Financial performance management Video 2 - Goals achievement and performance management Results Analysis, Goals Achievement and Performance Management...
28 Online Marketing Courses In 1. Online Marketing Mastery
by Alex Genadinik- 4
19 hours on-demand video
Online marketing is the future. Learn online marketing basics like SEO & social media for 2021 Learn any marketing skill you want in one course - now with 20+ hours of marketing content! Marketing history and fundamentals Leading thinking in marketing Twitter marketing Marketplace algorithm marketing Influencer marketing YouTube marketing Podcast setup and marketing...
$12.99
Consumer Behaviour
by S Ramesh Kumar- 0.0
6 Weeks
The course will introduce the learner to behavioral perspectives in marketing that will provide a conceptual perspective to any participant working in retailing /advertising /brand management / sales management/ marketing research (appreciation of consumer behavior only and not marketing research tools)/ marketing strategy/ digital marketing in areas of consumer fast moving goods/ durable goods/services ....
$99
Strategic Brand Management
by Ian Phau- 0.0
12 Weeks
Examine product/brand management decisions and investigate the strategies and tactics to build, measure and manage brand equity. This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. How to plan and implement brand marketing programs...
$199
Career Total Fitness Annual Retreat
by Dr. Valeri Chukhlomin , Dr. Michele Forte , Dr. John M. Beckem II , Amy Giaculli- 0.0
Approx. 9 hours to complete
In this course you will use the same approach to organize, strategize, re-energize, and re-invigorate your career building activities. Career brand management as a skill: Connecting the dots (pdf attached) Course developers and contributors Reuse of the course content...
Revenue Management & Hotel Marketing in 2020
by Gemma Hereter- 4
1 hour on-demand video
Learn the fundamentals of hotel marketing and pricing Revenue Management is a sales technique based on the analysis of the different variables that affect the purchasing decision of a consumer. If you want to understand Revenue Management and Hotel Marketing in a concise way through real examples, this is the course for you!...
$9.99
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30-minute MBA in Branding+Brand Management+Branding Strategy
by Dekker Fraser, MBA & Associates- 3.8
31 mins on-demand video
This is not a course on advertising, marketing strategy at large, graphic design, or digital marketing. This course is built on my personal experience developing and marketing brands, my academic experience, and research from myself and others. Branding | Branding Strategy | Branding Success | Brand Management | Branding Guide | Big Brand Strategies | Employer Branding | Business Branding...
$11.99
Strategic Management - Capstone Project
by Nicolai Pogrebnyakov , Marcus Møller Larsen , Robert Austin- 4.6
Approx. 7 hours to complete
In this capstone project course, we revisit the strategy controversy at e-Types, introduced in the first course in this specialization, Strategic Management, and further analysed in each of the subsequent courses, Strategy Formulation and Strategy Implementation. Capstone Project Description Description of the Case Description of the Case Description of the Case...
Facebook Social Media Marketing Professional Certificate
- 0.0
This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes an industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing. After an introduction to digital marketing and major social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts....