Course Summary
Learn the fundamentals of business, including financial management, marketing, and operations with this course. Gain practical skills and knowledge to help you succeed in the business world.Key Learning Points
- Understand the basics of financial management, including budgeting and forecasting.
- Learn how to effectively market your business to your target audience.
- Get insights into operations management and how to optimize your business processes.
Job Positions & Salaries of people who have taken this course might have
- Business Analyst
- USA: $65,000
- India: ₹5,00,000
- Spain: €35,000
- Marketing Manager
- USA: $90,000
- India: ₹12,00,000
- Spain: €50,000
- Operations Manager
- USA: $100,000
- India: ₹15,00,000
- Spain: €60,000
Related Topics for further study
Learning Outcomes
- Understand the basics of financial management and apply them to your business
- Create effective marketing strategies to reach your target audience
- Optimize your business processes to increase efficiency and profitability
Prerequisites or good to have knowledge before taking this course
- No prior knowledge of business is required
- Basic computer skills and internet access
Course Difficulty Level
BeginnerCourse Format
- Online Self-Paced Course
- Video Lectures
- Quizzes and Assignments
Similar Courses
- Entrepreneurship in Emerging Economies
- Marketing Analytics: Data Tools and Techniques
- Operations Management
Related Education Paths
Notable People in This Field
- Gary Vaynerchuk
- Seth Godin
Related Books
Description
In this capstone project course, we revisit the strategy controversy at e-Types, introduced in the first course in this specialization, Strategic Management, and further analysed in each of the subsequent courses, Strategy Formulation and Strategy Implementation. After revealing, examining, and analyzing what happened at e-Types, we turn to a new set of strategy cases that range in terms of company size, geography, and focus. For your final project, we ask YOU to apply everything you have learned in this specialization to analyze your choice of one of these four situations.
Outline
- Introduction to the Capstone Project
- Introduction to the Capstone Project
- The Team Denmark Decision
- The Context of the e-Types Decision (Søren Skafte Overgaard, former CEO)
- What Happened in TD Case (Søren Skafte Overgaard, former CEO)
- Aftermath: A Difficult Time (Søren Skafte Overgaard, former CEO)
- Strategy in a Creative Company (Søren Skafte Overgaard, former CEO)
- Lessons from the e-Types case...
- What happened
- Capstone Project Description
- The Capstone Project - What You Need to Do
- Description of the Case
- Description of the Case
- Description of the Case
- Description of the Case
- Written Summary of Assignment
- Case Intro
- The Case Assignment
- Case Intro
- The Case Assignment
- Case Intro
- The Case Assignment
- Case Intro
- The Case Assignment
- Milestone I - Formulating Strategy
- Milestone II - Implementation Strategy
- Finish Up
- Links to courses
- Capstone Project Final Submission
- OPTIONAL - Hand in a second project
Summary of User Reviews
Discover how to build and grow a successful startup with this comprehensive course on business capitalism. Students love the engaging content and practical advice offered in this course, which has earned high praise for its expert instructors and real-world examples.Key Aspect Users Liked About This Course
Many users appreciate the practical advice and real-world examples provided in the course.Pros from User Reviews
- Expert instructors
- Engaging content
- Practical advice
- Real-world examples
Cons from User Reviews
- Content can be repetitive
- Some users would prefer more focus on specific industries
- Can be time-consuming to complete all assignments
Nicolai Pogrebnyakov
4.6 Raiting
Management Consulting Techniques, Tools and Frameworks
- 4.2
-
![]()
![]()
![]()
![]()
![]()
Most useful consulting skills, techniques from top consulting firms like McKinsey, BCG, Bain What is the aim of this course? In the course you will learn 3 things:...
Project Management Life Cycle
- 0.0
-
![]()
![]()
![]()
![]()
![]()
Learn how to apply project management tools, processes, and techniques for the successful execution of a project from initiation to closing....
Hôtel “De l'étoile” - a hotel in crisis?
- 4.6
-
![]()
![]()
![]()
![]()
![]()
Actual data of the distribution performance, revenue management tactics, financial situation will be provided by the hotel partner. Situational analysis Introduction to the capstone project: Peter O'Connor...
Bridging the Gap between Strategy Design and Delivery
- 4.8
-
![]()
![]()
![]()
![]()
![]()
Remember to get your voucher before starting the course to earn your Brightline® Initiative certificate using this link: https://www. coursera. org/promo/brightlinepromo....
