Search result for Marketing decisions Online Courses & Certifications
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Global Marketing Research and Analytics
by Dr. Hector Gonzalez-Jimenez- 4.1
4 hours on-demand video
This course examines the vital role of information and research in global marketing decisions. The key aim of the module is to enable students to understand the value of information, research, and analytics, the processes involved and techniques which can facilitate the collection, analysis and interpretation of marketing data and information....
$12.99
Data Driven Marketing A-Z: Improve Your Campaign Performance
by David Tanaskovic- 4.3
3.5 hours on-demand video
Guide to creating a Data Driven Marketing Campaign and using Campaign Analytics to drive stronger campaign preformance My course is designed to give everyone that is interested in marketing the tools to analyse campaigns and use metrics to make correct decisions improving your campaign success....
$19.99
Customer Analytics
by Eric Bradlow , Peter Fader , Raghu Iyengar , Ron Berman- 4.6
Approx. 12 hours to complete
In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. Communicate key ideas about customer analytics and how the field informs business decisions...
Global Marketing Strategy
by Seigyoung Auh- 0.0
6 Weeks
Understand how to assess global market opportunities and challenges while developing successful global marketing strategies. You’ll learn to evaluate and prioritize information that influences marketing decisions and deal with ambiguous information when engaged in business globally. To clarify the scope and challenges of global marketing To assess the impact of external forces on global marketing decisions...
$249
Marketing and Manipulation: The Neuroscience of Shopping
by Gregory Caremans - Brain Academy- 4.8
1.5 hours on-demand video
In this highly entertaining and interactive course you will discover how and why marketing works. Now marketing hasn’t been waiting around for neuroscience to come up with insights about the brain to start applying these principles. testing, marketing departments were able to develop sound principles based on empirical evidence....
$20.99
Tableau for Business Analytics and Marketing
by John David Ariansen- 4.4
3 hours on-demand video
Visualize marketing data with Tableau. Use Tableau to Analyze Marketing Data Email Marketing Analysis In this course we will delve into how Tableau can be applied to marketing data. There are vast amounts of data sources in the marketing space and being able to combine these data sources will give you a leg up on your competition....
$12.99
Ethical Decision-Making: Cultural and Environmental Impact
by John Kline- 0.0
9 Weeks
Apply rules- and results-based approaches in relation to global sales and marketing scenarios and assess the degree to which restrictions should be put in place. Graph the impact of a given advertisement or marketing technique utilizing the manipulation continuum, the spectrum of potential harm, and audience vulnerability measures....
$139
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Digital Marketing Strategies - Going Beyond the Basics
by Alexandra Cote- 4
2.5 hours on-demand video
Building a Digital Marketing Strategy and Creating Your First Marketing Plan. Together we'll discuss both common and specific marketing situations so you can be prepared to create one for any audience and deliver the results they want. I’ll teach you how to make the right marketing decisions and what you’ll need for the decision-making process. Make the right marketing decisions...
$11.99
Digital Marketing Analytics: Tools and Techniques
by Michael Trusov , Liye Ma- 0.0
4 Weeks
Learn how to leverage leading tools and approaches to digital marketing data analysis. Dive into SEO and SEM strategies including web analytics, machine learning and AI/Big Data applications to strengthen your digital marketing efforts and leverage your resources most effectively. This course is part of Maryland Smith’s Digital Marketing Professional Certificate....
$499
Digital Marketing Analytics: Tools and Techniques
by Michael Trusov , Liye Ma- 0.0
4 Weeks
Learn how to leverage leading tools and approaches to digital marketing data analysis. Dive into SEO and Paid search strategies, web analytics, online testing, machine learning and AI/Big Data applications to strengthen your digital marketing efforts and leverage your resources most effectively. This course is part of Maryland Smith’s Digital Marketing Professional Certificate....
$399