Search result for Marketing decisions Online Courses & Certifications
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Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
by Eda Sayin- 4.7
Approx. 11 hours to complete
Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Course Overview - What is Integrated Marketing Communications? Understanding the Marketing Process Decisions Required for an Effective Communications Campaign...
Marketing Mix Implementation Capstone
by Ramon Diaz-Bernardo- 4.6
Approx. 20 hours to complete
After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix. Pricing strategy decisions Integrated marketing communication decisions and final deliverable...
Marketing Research: support your marketing decisions
by Oxford Learning Lab- 4.3
5.5 hours on-demand video
A practical step by step guide to Marketing Information and Research. A professional approach to supporting marketing decisions with well grounded information requires the skills that are included in this course. DIGITAL MARKETING RESEARCH Continuous Marketing research should be the focus of any company. Now Digital Marketing Research has made all of this possible without spending a fortune!...
$17.99
Market Research and Consumer Behavior
by Shameek Sinha- 4.4
Approx. 6 hours to complete
Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. Why is Consumer Behavior Important in the Marketing Process Framework? Prospect Theory: How Your Customers' Rationality Affects Their Decisions How Perceptions & Attitudes Affect Consumers' Decisions Marketing Research Fundamentals The Steps to Conducting Marketing Research...
Forecasting Models for Marketing Decisions
by David Schweidel- 4.3
Approx. 12 hours to complete
Nowcasting: A Model for the Future of Marketing Business Decisions Drive Customer Choices Timing Models in Marketing Marketing to New & Current Customers Marketing Mix Modeling Marketing Mix Modeling Building a Marketing Mix Model Quiz...
Meaningful Marketing Insights
by David Schweidel- 4.2
Approx. 10 hours to complete
In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights. Why Personalization is Key for Content Marketing Regression Analysis for Marketing Data Customer Choices Drive Business Decisions...
Managing Uncertainty in Marketing Analytics
by David Schweidel- 4.3
Approx. 11 hours to complete
Marketers must make the best decisions based on the information presented to them. In Incorporating Uncertainty into Marketing Decisions, learners will become familiar with different methods to recognize sources of uncertainty that may affect the marketing decisions they ultimately make. Company Constraints & Decisions...
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Marketing Analytics
by Rajkumar Venkatesan- 4.7
Approx. 16 hours to complete
How to build and define a brand architecture and how to measure the impact of marketing efforts on brand value over time How to measure customer lifetime value and use that information to evaluate strategic marketing alternatives How to design basic experiments so that you can assess your marketing efforts and invest your marketing dollars most effectively...
Marketing: Customer Needs and Wants
by Mario Capizzani- 4.4
Approx. 10 hours to complete
Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. - Framing Marketing Challenges, Part 1...
Marketing Analytics Capstone Project
by David Schweidel- 3.8
Approx. 11 hours to complete
This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. By the end of this capstone project, you will have conducted exploratory data analysis, examined pairwise relationships among different variables, and developed and tested a predictive model to solve a marketing analytics problem....