Search result for Marketing and advertising courses Online Courses & Certifications
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Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
by Eda Sayin- 4.7
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Approx. 11 hours to complete
Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. How Advertising Works – AIDA and Hierarchy of Effects Models...
Measure and Optimize Social Media Marketing Campaigns
by Anke AudenaertTop Instructor- 4.9
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Approx. 8 hours to complete
Learn to evaluate and interpret the results of your advertising campaigns. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. Measure and Optimize Social Media Marketing Campaigns Course Introduction...
Digital Media and Marketing Principles
by Mike Yao- 4.4
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Approx. 20 hours to complete
The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices....
Marketing Mix Fundamentals
by Maria Teresa Aranzabal , Fernando Cortiñas- 4.6
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Approx. 9 hours to complete
Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service....
Digital Media and Marketing Strategies
by Mike Yao- 4.5
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Approx. 20 hours to complete
Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. - Adopt a holistic and integrated approach to digital marketing planning Online and Video Marketing 8 CRM and Marketing Automation...
Content, Advertising & Social IMC
by Randy Hlavac- 4.7
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Approx. 8 hours to complete
In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. In addition, you will learn the secrets to advertising on Facebook and other social sites. * Steffi Decker (Junior Partner, Chong and Koster) Importance of Content in Social Marketing...
Fundamentals of Social Media Advertising
by Daniel Kob- 4.9
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Approx. 9 hours to complete
Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. • Build foundational understanding for data, data-based advertising and privacy protection Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Getting Started with Advertising on Facebook and Instagram...
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Digital Marketing Capstone
by Aric Rindfleisch , Kevin Hartman , Vishal Sachdev , Mike Yao- 4.6
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Approx. 13 hours to complete
In the previous courses on analytics and channels, you came up with strategies to identify a firm’s objectives, specify a few key ones, research alternatives to reaching the customer in their decision journey and finally propose a multi-channel digital marketing plan. For more information, please see the Resource page in this course and onlinemba....
Marketing Analytics Capstone Project
by David Schweidel- 3.8
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Approx. 11 hours to complete
By the end of this capstone project, you will have conducted exploratory data analysis, examined pairwise relationships among different variables, and developed and tested a predictive model to solve a marketing analytics problem. It is highly recommended that you complete all courses within the Foundations of Marketing Analytics specialization before starting the capstone course....
Research Report: Delivering Insights
by Robin Boyar , Ashwin Aravindakshan, PhD- 4.5
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Approx. 14 hours to complete
In this course, you will discuss how to incorporate a story in your marketing presentation to help you capture the attention and gain support of stakeholders and business leaders. Video: Principles of Marketing - Segmentation, Targeting and Positioning Advertising and Your Market Research Plan Building and Tracking Your Social Media Marketing Plan...
