Course Summary
Learn the fundamentals of social media advertising and how to create effective campaigns across different platforms. This course covers everything from targeting and audience segmentation to ad formats and measuring success.Key Learning Points
- Understand the basics of social media advertising
- Learn how to create effective campaigns on different platforms
- Explore targeting and audience segmentation
- Get familiar with ad formats and how to measure success
Related Topics for further study
Learning Outcomes
- Develop an understanding of social media advertising fundamentals
- Create effective campaigns on different platforms
- Measure success and optimize campaigns
Prerequisites or good to have knowledge before taking this course
- No prior experience required
- A computer with internet access
Course Difficulty Level
BeginnerCourse Format
- Online
- Self-paced
Similar Courses
- Social Media Marketing Specialization
- Digital Marketing Specialization
- Marketing Analytics
Related Education Paths
Notable People in This Field
- Neil Patel
- Gary Vaynerchuk
Related Books
Description
This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad.
Knowledge
- How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective
- How to craft compelling and effective visuals and copy for social media ads
- Build an ad directly from your Facebook business page and your Instagram business account
- Write a creative brief and create a social media ad
Outline
- Introduction to Social Media Advertising
- Introduction to the Facebook Social Media Marketing Professional Certificate
- Fundamentals of Social Media Advertising Overview
- Introduction to Daniel Kob
- Careers in Digital Marketing
- Introduction to Social Media Advertising Overview
- Why and When to Pay for Ads
- Organic Posts vs. Paid Ads
- Organic Posts vs. Paid Ads on Facebook and Instagram
- Ad Formats on Popular Social Media Platforms
- The Five Components of a Social Media Ad
- Anatomy of a Facebook and Instagram Ad
- Evaluating the Effectiveness of an Ad
- Introduction to Social Media Advertising Conclusion
- Fundamentals of Social Media Advertising Course Syllabus
- How to Be Successful in This Course
- Professional Certificate Job Search Resources Overview
- User Interface Note: Professional Certificate Content
- Community Guidelines
- Overview of Ad Formats on Different Social Media Platforms
- Why, When and Where to Advertise Practice Quiz
- Introduction to Social Media Advertising Quiz
- Creating Effective Ads on Social Media
- Creating Effective Ads on Social Media Overview
- How Your Business Goals Determine Your KPIs
- Tips for Sourcing and Creating Ad Visuals
- Writing Effective Copy for Your Ad
- Collaborating with Internal and External Teams
- Working with Creative Briefs
- Creating Effective Ads on Social Media Conclusion
- Tools for Creating Effective Visuals
- Tools to Employ for Effective Copy
- Creative Brief Worksheet
- Designing and Writing Effective Ads Practice Quiz
- Creating Effective Ads on Social Media Quiz
- Data, Privacy and Policies on Social Media
- Data, Privacy and Policies on Social Media Introduction
- Data-Based Advertising
- How Data is Collected Online
- Different Data Formats
- Who Collects and Stores Data?
- Intro to Data Protection Policies
- Government Regulations: GDPR, CCPA & COPPA
- Industry Self-Regulation
- Company Data Policies
- Data, Privacy and Policies on Social Media Conclusion
- The Role of Data in Social Media Advertising Practice Quiz
- Data, Privacy and Policies on Social Media Quiz
- Getting Started with Advertising on Facebook and Instagram
- Getting Started with Advertising on Facebook and Instagram Overview
- Case Study: Charleston Gourmet Burger Company
- Build an Ad from Your Facebook Business Page
- Choose the Ad Objective for Your Business Goal
- Case Study: Blooms France
- Build an Ad from Your Instagram Business Account
- Instagram Stories Ads
- Creative Tips for Ads in Stories
- Getting Started with Advertising on Facebook and Instagram Conclusion
- Types of Facebook Ads You Can Create Directly from Your Page
- First Steps of Advertising on Facebook Practice Quiz
- Getting Started with Advertising on Facebook and Instagram Quiz
- Create a Creative Brief for Your Social Media Ad
- Project Overview: Create a Creative Brief for Your Social Media Ad
- Congratulations!
- How to Write an Effective Resume
Summary of User Reviews
Social Media Advertising Fundamentals course on Coursera received positive reviews from users. Many users found the course informative and engaging. Overall, the course is highly recommended for those who want to learn the basics of social media advertising.Key Aspect Users Liked About This Course
The course content is well-structured and easy to follow.Pros from User Reviews
- The course provides a comprehensive overview of social media advertising.
- The instructors are knowledgeable and engaging.
- The course is designed for beginners and is easy to follow.
- The course includes practical exercises and examples.
- The course is self-paced and flexible.
Cons from User Reviews
- Some users found the course too basic for their level of expertise.
- The course does not cover advanced topics.
- The course could benefit from more interactive elements.
- Some users experienced technical difficulties with the platform.
- The course does not offer a certificate of completion for free.
Daniel Kob
4.9 Raiting
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