Search result for Fundamentals of digital marketing course Online Courses & Certifications
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Sales Funnel & Customer Journey Map for Digital Marketing
by Hotel Management School Your learning Partner- 3.4
2 hours on-demand video
Digital world is ever evolving and marketing in this digital world can be highly complex. This class was recorded live while explaining digital marketing concepts to a team of traditional sales and marketing professionals. Fundamentals of marketing and digital marketing Tools that can be used in digital marketing and some brief....
$11.99
Marketing Mix Fundamentals
by Maria Teresa Aranzabal , Fernando Cortiñas- 4.6
Approx. 9 hours to complete
Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service....
Digital transformation of megapolises: from zero to #1 in UN digital e-government ranking
by Artem Ermolaev , Andrey Belozerov- 4.3
Approx. 18 hours to complete
This course will help you to navigate ambiguity in definitions of "Smart City". You will gain additional skills in managing digital transformation programs with real examples, as well as you will be acquainted with communication methods and marketing of government projects. Creation of digital transformation program. Marketing of digital transformation projects....
Fundamentals of digital management
by Уколов Владимир Федорович- 0.0
Approx. 39 hours to complete
Together with practitioners and experts, you will explore the digital management of transformation of major companies. This course represents the study and practical use of topics that are the fundamental basis of digital management. The content and structure of the course fundamentals of digital management Supply Chain Management for Digital Enterprise, Psychological Aspect of Adaptation...
Strategic Self-Marketing and Personal Branding
by Dr. Valeri Chukhlomin , Dr. Michele Forte , Dr. John M. Beckem II , Amy Giaculli- 4.4
Approx. 11 hours to complete
In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. - Recognize the importance of marketing orientation and career brand building for your career development; use marketing communication strategies for your self-marketing; Marketing and Branding The Skilled Self...
Digital Marketing Capstone
by Aric Rindfleisch , Kevin Hartman , Vishal Sachdev , Mike Yao- 4.6
Approx. 13 hours to complete
This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. You will be a marketing manager for a firm selling digital cameras online through their webstore....
International Entertainment and Sports Marketing
by Dae Ryun Chang- 4.7
Approx. 11 hours to complete
This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. Sports Marketing 1 Introduction to Course 2 What is Sports Marketing Part 1 3 What is Sports Marketing Part 2 4 Fan Marketing 6 Storytelling in Sports Marketing...
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Roadmap to Success in Digital Manufacturing & Design
by Amy Moore- 4.7
Approx. 18 hours to complete
The culminating project provides a tangible element to include in their professional portfolios that showcases their knowledge of Industry 4. This project is part of the Digital Manufacturing and Design Technology specialization that explores the many facets of manufacturing’s “Fourth Revolution,” aka Industry 4. Resources: You and the Future of Digital Manufacturing and Design...
Marketing in a Digital World
by Aric Rindfleisch- 4.7
Approx. 28 hours to complete
This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of firms and consumers. • Understand how particular digital tools are changing the development of products COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT Welcome to Marketing in a Digital World...
Digital Marketing Analytics in Practice
by Kevin Hartman- 4.5
Approx. 20 hours to complete
Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. Course Overview and The Art of Analytics Welcome to Digital Marketing Analytics in Practice...