Search result for Brand content marketing Online Courses & Certifications
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The Strategy of Content Marketing
by Sonia Simone- 4.5
Approx. 19 hours to complete
This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing....
Social Media Management
by Anke AudenaertTop Instructor- 4.9
Approx. 12 hours to complete
This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. • Manage a content calendar for your social media presence • Create a content calendar for your social media presence...
Brand & Content Marketing
by Pedro Cifuentes Huertas- 4.3
Approx. 15 hours to complete
Brand & Content Marketing is a IE University course for professionals who want to learn how to produce memorable content through quality storytelling. WHY IS BRANDED CONTENT BETTER THAN TRADITIONAL ADVERTISING? Compulsory: A Study on the Branded Content as Marketing Communication Media - Min-Wook Choi Newsworthiness for Marketing Purposes Brand and Content Marketing Conclusion Brand & Content Marketing...
Content Strategy for Professionals: Engaging Audiences
by John Lavine , Candy Lee , Randy Hlavac- 4.6
Approx. 6 hours to complete
Content Strategy is a conversation that provides thought-leadership. The strategic content they produce enhances the user’s lives and deepens their understanding and engagement with the organization. and Annie Laurie Sills Professor of Integrated Marketing Communications, Medill, Northwestern Kellstadt Professor of Marketing & Director of the Center for Cultural Marketing, Kellogg, Northwestern...
Introduction to Marketing
by Barbara E. Kahn , Peter Fader , Jagmohan Raju- 4.8
Approx. 10 hours to complete
Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. BRANDING: Marketing Strategy and Brand Positioning Strategic Marketing Brand Positioning Brand Mantra: The Elevator Speech...
Influencer Marketing Strategy
by Greg Jarboe- 4.5
Approx. 23 hours to complete
Influencer marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals. Content Marketing Strategy DealMaker tracks sponsored content globally; Every brand must have an influencer strategy; Influencers dominate social video ecosystem Influencer marketing strategist; Team included a social media content creator; PiperSport unveiled on Jan....
How To Develop A Successful Content Marketing Strategy
by MindMekka ®- 4.1
1 hour on-demand video
Discover the benefits of content marketing – create a content marketing plan that generates leads & builds your brand. Learn how you can use content marketing to build and expand your brand, generate more leads, increase sales and build customer loyalty. Accelerate Your Business Growth with a Content Marketing Plan That Delivers Results Why is content marketing so effective?...
$11.99
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Strategic Self-Marketing and Personal Branding
by Dr. Valeri Chukhlomin , Dr. Michele Forte , Dr. John M. Beckem II , Amy Giaculli- 4.4
Approx. 11 hours to complete
- Recognize the importance of marketing orientation and career brand building for your career development; use marketing communication strategies for your self-marketing; - Develop and implement an effective instrument for displaying your artifacts and monitoring your marketing communications strategies ("The Showcaser") and a realistic performance metric for evaluating your career brand building activities ("The Career Brand Equity Builder")....
Content Marketing: Grow Your Business with Content Marketing
by Phil Ebiner- 4.5
5.5 hours on-demand video
Learn how to use modern content marketing to grow your business and brand! Come up with your own Content Marketing plan! Welcome to the only class you need to learn how to use content marketing to grow your business and brand. Branding Your Business: Truly understand what your business goals and and how content marketing can help you achieve them....
$21.99
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
by Eda Sayin- 4.7
Approx. 11 hours to complete
Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Course Overview - What is Integrated Marketing Communications? Understanding the Marketing Process Building Customer Based Brand Equity Search Engine Optimization & Content Marketing...