Search result for Basic understanding of online business and marketing Online Courses & Certifications
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Market Research and Consumer Behavior
by Shameek Sinha- 4.4
Approx. 6 hours to complete
Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. There’s no better place to build the foundations of your marketing journey! The Importance of Marketing Research & Its Role In Marketing Management...
Business Metrics for Data-Driven Companies
by Daniel Egger , Jana Schaich Borg- 4.6
Approx. 8 hours to complete
You will be able to recognize the most critical business metrics and distinguish them from mere data. You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. Distinguishing the Business Data Analyst and Business Analyst Roles...
Channel Management and Retailing
by Maria Teresa Aranzabal- 4.5
Approx. 9 hours to complete
Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing. Role and Importance of Distribution Channels...
Marketing Analytics
by Rajkumar Venkatesan- 4.7
Approx. 16 hours to complete
This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources....
Fundamentals of Equities
by Jeff Praissman , Lucas Deaver , Andrew Wilkinson , Steven Levine , Mary MacNamara- 4.4
Approx. 12 hours to complete
To facilitate a comprehensive understanding of essential concepts discussed, this course includes a series of practical examples, quizzes, reading materials and a final course project. Business Cycle Market Commentary Acquire skills and understanding related to stocks, exchange-traded funds (ETFs), and mutual funds Gain hands-on know-how through practical demonstrations of certain online trading methods...
Customer Analytics
by Eric Bradlow , Peter Fader , Raghu Iyengar , Ron Berman- 4.6
Approx. 12 hours to complete
In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. Overview of the Business Analytics Specialization The Future of Marketing is Business Analytics...
Business Strategies for Emerging Markets
by Mikhail Plotnikov- 4.8
Approx. 24 hours to complete
The course aims to transfer the fundamental knowledge and to form the basic competencies necessary for the development and the implementation of a business strategy in an emerging market. The course requires the knowledge of basic economics concepts as the pre-requisite. Structure and types of market Balancing marketing and sales The scope of business opportunities...
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Teach English Now! Teaching Language Online
by Emilia GraciaTop Instructor , Dr. Katharine Nielson- 4.7
Approx. 13 hours to complete
This course uses a fun and interesting theme of "International Travel" to deliver content in an entertaining way. Overcoming the Difficulties of Learning a New Language Online The Effects of Feedback on Groups and Pairs Module 7: Challenges with Online Teaching and Learning Understand the basic principles of Second Language Acquistion and how they apply to ESL learners online...
English for Career Development
by Brian McManusTop Instructor , Robyn Turner- 4.8
Approx. 40 hours to complete
Welcome to English for Career Development, a course created by the University of Pennsylvania, and funded by the U. Department of State Bureau of Educational and Cultural Affairs, Office of English Language Programs. The final unit of the course focuses on networking and interview skills. Business schools bridge classrooms and real-life work...
New Technologies for Business Leaders
by Mark Mueller-Eberstein, Dipl. Kfm.- 4.4
Approx. 19 hours to complete
This introductory course is developed for high level business people (and those on their way) who want a broad understanding of new Information Technologies and understand their potential for business functions (e. How to get business and IT right? The Next-Generation of Virtual Reality for Brands and Marketing How The Internet Of Things Is Changing Online Marketing...