Course Summary
Learn how to create successful business strategies that can help you grow your business and increase your profits.Key Learning Points
- Understand the different types of business strategies and how to choose the right one for your business
- Learn how to create a competitive advantage for your business
- Master the art of strategic planning and execution
Related Topics for further study
Learning Outcomes
- Develop a comprehensive understanding of business strategy
- Learn how to create a competitive advantage for your business
- Master the art of strategic planning and execution
Prerequisites or good to have knowledge before taking this course
- Basic knowledge of business concepts
- Willingness to learn and apply new strategies
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
Similar Courses
- Marketing Strategy
- Business Model Innovation for Sustainable Profitability
- Leadership and Influence
Related Education Paths
- Business Strategy and Management Certification
- Strategic Management Certification
- Business Analytics Certification
Related Books
Description
The course aims to transfer the fundamental knowledge and to form the basic competencies necessary for the development and the implementation of a business strategy in an emerging market.
Outline
- Intro
- About the University
- About University
- Assessment system
- Rules on the academic integrity in the course
- Generating business core idea
- Course introduction
- What is so special about emerging markets?
- What we sell and what they buy
- Who is the client?
- Market as the game with (no) rules
- Making your business idea great
- Additional literature
- Additional literature
- Emerging and advanced markets
- Product value
- A B2B client sandwich
- Structure and types of market
- Sun Tsu’s fundamentals
- Designing your business model
- Business Models for Emerging Markets
- Understanding Potential Market
- Packing Value into Products
- Contacting Your Clients
- Establishing Value Exchange
- Planning Activities and Resources
- Additional literature
- Additional literature
- Emerging market’s specific traits
- Choosing a target audience
- Positioning for emerging markets
- Research and promotion
- The types of a middleman
- Three types of activities
- Elaborating your value proposition
- Tuning competitive capacity
- Scanning competitive environment
- Analyzing competencies
- Understanding clients
- Building product/market matrix
- Composing commercial offers
- Additional literature
- Additional literature
- Developing the map of competitors
- Resources, abilities and connections
- A commercial offer structure
- Choosing and supporting strategies
- Designing the set of strategies
- Marketing strategies
- Internal processes strategies
- Learning and growth strategies
- Finance strategies
- Additional literature
- Functional strategies
- Market entry and competitive strategies
- The characteristics of internal processes strategies
- Human capital development
- Financial system development
- Business tactics
- Understanding global environment
- Industry tactics (part 1)
- Industry tactics (part 2)
- Competitive tactics
- Balancing marketing and sales
- Additional literature
- PESTEL-analysis
- Industry value chain and tactics
- Competitive struggle tactics
- A marketing-sales model and four sales channels
- Recognizing strategic opportunities
- The scope of business opportunities
- Business lifecycles
- Strategic business units
- A strategic view upon business economy
- Product lifecycles
- Ways to lead the business
- The stages of business development
- SBUs and strategic architecture
- Calculating MPI
- The BCG matrix
- Managing sales in emerging markets
- The sales system
- The types of sales
- Choosing a proper sales type
- Planning sales
- Organizing sales
- Additional literature
- Sales DNA model
- Identification of three types of sales
- Planning sales techniques
- Sales force
- Strategy implementation
- The system of strategic management
- Generating a vision statement
- Scenario planning
- Organizing strategic sessions
- The typical mistakes of strategy implementation
- Additional literature
- The stages of a strategic management system
- Vision statement's functions
- Types of scenarios
- Strategic sessions
Summary of User Reviews
Business Strategies course on Coursera has received positive reviews from learners. The course has been praised for its comprehensive content and practical approach. Learners have found the course helpful in understanding business strategies and applying them in real-world scenarios.Key Aspect Users Liked About This Course
Comprehensive content and practical approachPros from User Reviews
- In-depth coverage of business strategies
- Practical examples and case studies
- Engaging and knowledgeable instructors
- Flexible learning schedule
- Useful assignments and quizzes
Cons from User Reviews
- Some learners found the content too basic
- Limited interaction with instructors
- Course materials may feel outdated
- Not suitable for advanced learners
- Lacks focus on specific industries or sectors
Mikhail Plotnikov
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