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Sustainable Business Enterprises

Approx. 21 hours to complete

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Course Summary

This course explores the relationship between business and sustainability, and how businesses can become more sustainable in their practices. It covers topics such as green marketing, sustainable supply chain management, and corporate social responsibility.

Key Learning Points

Learn how to integrate sustainability into your business strategy
Discover new approaches to green marketing and sustainable supply chain management
Explore the role of corporate social responsibility in sustainable business enterprises

Learning Outcomes

Develop a comprehensive understanding of sustainability in business
Gain practical skills in green marketing and sustainable supply chain management
Learn how to implement corporate social responsibility practices in your business

Prerequisites or good to have knowledge before taking this course

Basic understanding of business concepts
Interest in sustainability and corporate responsibility

Course Difficulty Level

Intermediate

Course Format

Online self-paced
Video lectures
Quizzes and assignments

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Sustainable Business Strategy
Sustainable Tourism: Rethinking the Future

Related Education Paths

Notable People in This Field

Ray Anderson
Paul Hawken

Related Books

Description

This course will explore current challenges and opportunities facing firms in the area of environmental sustainability. It will begin with an introduction to sustainability, with a particular focus on how environmental sustainability is relevant to business. Topics such as unsustainable consumption/consumer behavior, market research on sustainable product design , and sustainable value chains and communications will be covered. We will also cover the bottom-up approach in terms of immersion, emersion, and design as applied to sustainable business enterprise. The course concludes with a summary of insights on global challenges in business, with particular focus on poverty and the environment.

You will be able to: • Understand the importance of sustainability for business • Analyze specific topics including consumer behavior, market research, product design, value chains and communications using the sustainability lens in business • Design solutions and develop enterprise plans for sustainable business initiatives • Apply the bottom-up approach for sustainable business initiatives in varied contexts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

Outline

Course Orientation
Welcome to Sustainable Business Enterprises!
Meet Prof. Viswanathan
Learn on Your Terms
Syllabus
ePub
Glossary
About the Discussion Forums
Learn More About Flexible Learning Paths
Updating Your Profile
Orientation Quiz

Module 1: Sustainability and Consumption
Lesson 1-1.1 What Is Sustainability?
Lesson 1-2.1 Project: Focus on Problem and Opportunity
Lesson 1-2.2 Needs Immersion
Lesson 1-2.3 Project Resources
Lesson 1-3.1 Sustainable Consumption
Like this course? Learn more with the iMBA! (Optional)
Module 1 Readings and Resources
Lesson 1-1 Practice Quiz
Lesson 1-2 Practice Quiz
Lesson 1-3 Practice Quiz
Module 1 Quiz

Module 2: Sustainable Product Design and Market Research
Lesson 2-1.1 Project Exercises
Lesson 2-1.2 Idea Generation
Lesson 2-2.1 Sustainable Market Research
Lesson 2-3.1 Sustainable Product Design
Lesson 2-4.1 Bottom-Up Immersion, Emersion, and Design
Module 2 Readings and Resources
Lesson 2-1 Practice Quiz
Lesson 2-2 Practice Quiz
Lesson 2-3 Practice Quiz
Lesson 2-4 Practice Quiz
Module 2 Quiz

Module 3: Sustainable Value Chains and Communications
Lesson 3-1.1 Project Exercises
Lesson 3-1.2 Idea Generation
Lesson 3-1.3 Case Study in Bottom-Up Design
Lesson 3-2.1 Sustainable Value Chains and Communications
Lesson 3-3.1 Sustainable Finance and Accounting: Introduction
Lesson 3-3.2 Sustainable Finance and Accounting
Lesson 3-4.1 Case Analysis
Module 3 Readings and Resources
Lesson 3-1 Practice Quiz
Lesson 3-2 Practice Quiz
Lesson 3-3 Practice Quiz
Lesson 3-4 Practice Quiz
Module 3 Quiz

Module 4: BOTTOM-UP ENTERPRISE
Lesson 4-1.1 Sustainable Business Enterprises Part 1
Lesson 4-1.2 Sustainable Business Enterprises Part 2
Lesson 4-2.1 Bottom-Up Perspective on Emerging Markets
Lesson 4-3.1 Sustainable Global Business Horizons
Lesson 4-4.1 Bottom-Up Immersion, Design, Innovation and Enterprise
A Conversation about Bottom-Up Enterprises Introduction
Charting a Bottom-Up Journey
Implementing Bottom-Up Enterprises
Sustaining Bottom-Up Enterprises
Guiding Values & Lessons Learned
Essence of the Bottom-Up Approach
Gies Online Programs
Module 4 Readings and Resources
Congratulations!
Get Your Course Certificate
Lesson 4-1 Practice Quiz
Lesson 4-2 Practice Quiz
Lesson 4-3 Practice Quiz
Lesson 4-4 Practice Quiz
Module 4 Quiz

Summary of User Reviews

Discover how sustainable business practices can lead to success with the Sustainable Business Enterprises course on Coursera. Users praise the course for its practical approach and engaging instructors.

Key Aspect Users Liked About This Course

Practical approach

Pros from User Reviews

Instructors are engaging and knowledgeable
Course provides practical tools and strategies for sustainable business practices
Content is up-to-date and relevant to current business challenges

Cons from User Reviews

Some users found the course to be too basic
Length of the course is longer than expected
Limited interaction with other students

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