Search result for Advertising Online Courses & Certifications
FollowFilter ![]()
Filter ![]()
Showing 855 courses
By Category ![]()
By Subject![]()
By Language![]()
By Duration![]()
By Price![]()
Get Course Alerts by Email
Introduction to the Digital Advertising Landscape
by Chris J. Vargo , Harsha Gangadharbatla- 4.5
-
![]()
![]()
![]()
![]()
![]()
Approx. 14 hours to complete
The digital advertising landscape is complex. 2) How Advertising Works 3) Advertising Metrics Seven things you should know about digital advertising this year Search Advertising 5) History of Search Advertising 6) Process of Search Advertising and Some Key Terms 7) Advantages and Disadvantages of Search Advertising What is search advertising and how does it work?...
Advertising and Society
by Professor William M. O'Barr- 4.7
-
![]()
![]()
![]()
![]()
![]()
Approx. 12 hours to complete
This course examines the relation of advertising to society, culture, history, and the economy. What is advertising and where did it come from? 2 A Brief History of Advertising in America 3 Media and Advertising 5 About the Advertising Educational Foundation 1 Subliminal Advertising 2 Public Perception of the Advertising Profession...
Fundamentals of Social Media Advertising
by Daniel Kob- 4.9
-
![]()
![]()
![]()
![]()
![]()
Approx. 9 hours to complete
This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. • Build foundational understanding for data, data-based advertising and privacy protection Introduction to Social Media Advertising Fundamentals of Social Media Advertising Overview Introduction to Social Media Advertising Overview...
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
by Eda Sayin- 4.7
-
![]()
![]()
![]()
![]()
![]()
Approx. 11 hours to complete
Structure of an Advertising Agency What are the Main Skills Required to Work in an Advertising Agency? How Advertising Works – AIDA and Hierarchy of Effects Models How Advertising Works: What do We Really Know? Advertising Management & Design Theoretical Approaches to Advertising Design Advertising Appeals I – Emotional, Fear, Humor...
Measure and Optimize Social Media Marketing Campaigns
by Anke AudenaertTop Instructor- 4.9
-
![]()
![]()
![]()
![]()
![]()
Approx. 8 hours to complete
Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Measure Your Advertising Effectiveness Measure Your Advertising Effectiveness Overview Using Experiments to Measure Advertising Effectiveness Measure Your Advertising Effectiveness Conclusion Data and Privacy in Online Advertising...
Native Advertising
by Chris J. Vargo , Harsha Gangadharbatla- 4.5
-
![]()
![]()
![]()
![]()
![]()
Approx. 7 hours to complete
Native advertising is a niche form of advertising that leverages the design and format of news and entertainment content. Native advertising is less about selling products and more about producing useful content for consumers who are in the ‘consideration’ phase of the advertising purchase funnel. Examples of Native Advertising Optional Assignment #1: Native Advertising Prospecting...
Search Advertising
by Chris J. Vargo , Harsha Gangadharbatla- 4.4
-
![]()
![]()
![]()
![]()
![]()
Approx. 10 hours to complete
Consumers search for virtually everything. This includes the things that small businesses do, from restaurants to bespoke products. When consumers search they get organic results along with paid results. Paid search ads are systematically designed to be relevant. As a result, they’re often useful at getting consumers where they want to go....
The Ultimate Facebook Advertising Advertising Course [2020]
by Joshua Rodin- 4.6
-
![]()
![]()
![]()
![]()
![]()
1.5 hours on-demand video
Are unhappy with the results of their Facebook Advertising Campaigns....
$11.99
Digital Advertising and Marketing 101: The Complete Guide
by Ben Silverstein- 4.4
-
![]()
![]()
![]()
![]()
![]()
1.5 hours on-demand video
UPDATE: New assignments added to help you apply what you're learning to an example advertising campaign! According to recent trends by Statista, the digital advertising industry is on pace to be worth over $330B a year by 2021. advertising An understanding of the complex way digital advertising companies work together Understand what social media advertising is and means...
$20.99
Introduction to Programmatic Advertising
by Rohit Uttamchandani- 4.4
-
![]()
![]()
![]()
![]()
![]()
2.5 hours on-demand video
The most comprehensive introductory course on programmatic advertising that you will find on the internet. Programmatic advertising is growing at a rapid pace! Going by the Zenith Media programmatic marketing forecast, published in November 2018, about 65 percent of digital media spends in 2019 will be programmatic. What is Programmatic Advertising...
$16.99
