Search result for Marketing analytics course syllabus Online Courses & Certifications
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Mobile Marketing, Optimization Tactics, and Analytics
by Stephane Muller- 4.6
Approx. 11 hours to complete
Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, and Analytics. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan....
How To Be A Data-Driven Digital Marketer (Google Analytics)
by Elizabeth Tran- 3.6
1 hour on-demand video
Use Web Analytics (Google Analytics) to Drive Marketing Strategy and Understand Real Campaign Results Apply your creativity to digital marketing with more accuracy and purposeful intent. Email Marketing StrategyPay-Per-Click / Display Marketing (PPC) StrategySEO/SEM AnalysisSocial Media + Content AnalyticsAffiliate/Influencer Marketing StrategyThen, I provide best analytics practices at a high-level on how to tie everything together into one story for powerful storytelling....
$11.99
Google Analytics For Small Business
by Dennis Hennigan- 4
1.5 hours on-demand video
Become The Marketing Expert For Your Small Business. Who is this course for? This course is for small business owners because it's built from a small business. Growing your local small business might seem hard at first which is why this course will provide you with everything you need to use your website analytics to scale your marketing....
$12.99
UX Research at Scale: Surveys, Analytics, Online Testing
by Clifford Lampe , Lija Hogan- 4.4
Approx. 19 hours to complete
This UX course will provide an overview of survey methodology from the perspective of UX research. -Learn how web analytics works and how to analyze analytics data Course Introduction Course Syllabus Behavioral Analytics Website Analytics for UX Research Questions and Website Analytics Search Analytics Introduction to Behavioral Analytics Analytics Dataset: Peer Assignment Setup...
A/B Testing and Experimentation for Beginners
by Anil Batra- 4.1
1 hour on-demand video
Learn how to improve Landing Pages, Conversion Rate and Marketing ROI with AB Testing and Data Driven Decisions. I have been in Digital Marketing and Analytics for over 15 years. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics....
$17.99
Master Google Analytics Reports, Tag Manager and Data Studio
by Rudranil Chakrabortty- 4.5
18.5 hours on-demand video
It is simply impossible to achieve online marketing goals if marketing analytics is not in place. Although, I'm not from the analytical background and earlier I never believed in the power of Analytics due to my limited understanding, but this course really helped me to expand my horizons and look beyond traditional ways of doing things....
$17.99
Customer Acquisition Cost and Customer Lifetime Value
by Dr. Alan Zhang- 4
2.5 hours on-demand video
Marketing & customer analytics have become increasingly important and popular in business. I was formerly a marketing professor and am currently a data scientist of marketing analytics. Through this course, I want to prepare you with the basic knowledge on two important customer analytics concepts: CAC and CLV....
$9.99
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Marketing Analytics
by Kamel Jedidi , Asim Ansari- 0.0
12 Weeks
Learn how analytics help businesses drive marketing to maximize its effectiveness and optimize return on investment (ROI). In this course, part of the Business Analytics MicroMasters program, discover how to develop quantitative models that leverage business data, statistical computation, and machine learning to forecast sales and marketing impact for: Assessing Marketing ROI for making better and data-driven decisions...
$249
Google Analytics Advanced Training - Master Google Analytics
by Anil Batra- 4.5
3 hours on-demand video
This course assumes that you have a basic understanding of Google Analytics and are familiar with the interface and standard reports. If you are looking to start a career in Digital Marketing or Analytics, this course is a must for you. I have been in Digital Marketing and Analytics for over 15 years....
$12.99
Google Analytics for Marketing - Boost Sales & Lower Costs
by Joe Parys- 4.1
2 hours on-demand video
That's why Google created Analytics - to increase confidence in their marketing platform called AdWords, where they generate 99% of their billion dollar revenue. A good course for those who want to get a quick rundown of how Google analytics work. You sought out this course to get help and improve your marketing strategy and results....
$12.99