How To Be A Data-Driven Digital Marketer (Google Analytics)
- 3.6
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Brief Introduction
Use Web Analytics (Google Analytics) to Drive Marketing Strategy and Understand Real Campaign ResultsDescription
For all digital marketers out there. You are the voice of the consumer, so let's be more efficient and do your own data analysis and understand your consumers on a deeper level. Apply your creativity to digital marketing with more accuracy and purposeful intent. There is a lot to review, but with this course, I give you enough resources and information to get you becoming more independent with web data. I'll show you how to look at web data for each of your digital marketing initiatives from the list below:
- Email Marketing Strategy
- Pay-Per-Click / Display Marketing (PPC) Strategy
- SEO/SEM Analysis
- Social Media + Content Analytics
- Affiliate/Influencer Marketing Strategy
Then, I provide best analytics practices at a high-level on how to tie everything together into one story for powerful storytelling. It's all about how you approach the data - as long as you understand the risk and the application, you'll be successful in your marketing campaigns. Examples are given with real numbers in Google Analytics and other dashboards I've picked out to showcase the marketing analysis process.
BONUS FEATURE: Unlimited Q/A access for any specific needs and I can help walk you through your individual campaigns on how to improve your analysis and marketing strategy. By linking up with this course, I'll share updates of new content about all things analysis - and keep you in the know of tips + tricks to better your marketing performance.
See you in class!! - Elizabeth
Requirements
- Requirements
- Familiar with digital / web marketing methods and initiatives
- Aware of digital web analytics (Google Analytics)
Elizabeth Tran
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