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UX Research at Scale: Surveys, Analytics, Online Testing

Approx. 19 hours to complete

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Course Summary

Learn how to conduct user experience research at scale with this course. Gain a deep understanding of the research process and learn how to analyze and interpret user data to make informed design decisions.

Key Learning Points

Discover how to conduct research at scale using various methods and tools
Learn how to analyze and interpret user data to make informed design decisions
Understand the research process from start to finish

Learning Outcomes

Understand how to conduct UX research at scale
Learn how to analyze and interpret user data
Make informed design decisions based on research findings

Prerequisites or good to have knowledge before taking this course

Basic knowledge of user experience design
Access to a computer and internet connection

Course Difficulty Level

Intermediate

Course Format

Online self-paced course
Video lectures
Interactive quizzes and exercises

Similar Courses

UX Research and Strategy
User Experience Design Fundamentals
UX Design: From Concept to Prototype

Related Education Paths

Notable People in This Field

User Experience Researcher
User Experience Designer

Related Books

Description

This UX course will provide an overview of survey methodology from the perspective of UX research. UX surveys typically focus on uncovering user needs, connecting needs to user characteristics, and gaining insight into user attitudes towards systems they use. In this course, learners will learn the basics of UX survey research and conduct a survey of their own design!

Learners will be introduced to techniques for gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies. We will discuss how these techniques work, when they can be applied, and what can be learned by using them. What You’ll Learn: -Learn how web analytics works and how to analyze analytics data -Understand how to develop A-B tests, before/after, and multivariate experiments -Learn how to set up and analyze remote unmoderated testing studies -Analyze and report on large scale user experience studies Learn about the different types and uses of surveys in UX research -Understand the survey population: when to sample, when to recruit -Develop a survey instrument that meets your requirements -Analyze and report on surveys -Learn to critique user surveys

Outline

When and How to Use Surveys
Course Introduction
The Basics of UX Research
Ethics and UX Research
Survey Terms
Understanding Error
Four Sources of Error
Welcome Announcement
Course Syllabus
Help Us Learn More about You!
Quiz: Survey Time

Asking the Right People (Coverage Error)
Defining Your Population
Probability vs Non-Probability
Non-Probability Samples
Non-Probability Samples: Panels
Survey Modes
Quiz: Assessing Your Survey Knowledge

Getting Answers (Nonresponse error)
Nonresponse: The Respondent Mindset
Nonresponse: Increasing Benefits
Nonresponse: Reducing Cost
Nonresponse: Establishing Trust
Quiz: Getting Responses

Writing Questions (Measurement Error)
Questions: The Respondent State of Mind
Defining Your Concept
Anatomy of a Survey Question
Basic Guidelines for Writing Questions
Open-Ended Questions
Closed-Ended Questions
Designing Nominal Questions
Designing Ordinal Questions
Common UX Survey Questions
Visual Design of Survey Questions
Ethics of Survey Research
Writing Survey Questions - Best Practices
Writing Questions Quiz 1
Writing Questions Quiz 2

About Research at Scale
What is UX Research at Scale?
A Maturity Model
Findings versus Reports
Interview: How Do People Practice UX Research at Scale Now?
Introduction to About Research at Scale
How Giant Websites Design for You (and a billion others, too)
UX Maturity Models, A Collection
Quiz: About Research at Scale

Behavioral Analytics
Website Analytics for UX
All About Metrics
Research Questions and Website Analytics
Search Analytics
Let's Talk: The Practice of User Research
Introduction to Behavioral Analytics
Analytics Dataset: Peer Assignment Setup
Metrics Glossary
Suggestions for Further Exploration

Remote Testing
Remote Testing
Remote Moderated Testing
Remote Unmoderated Testing
Example Remote Unmoderated Test
Introduction to Remote Testing
Download Data
Example Remote Test Script
Informed Consent Form
Analyzing Moderated Tests
Suggestions for Further Exploration
Remote Testing

A/B Testing and Preference Testing
About A/B Testing
A/B Testing vs Preference Testing
Conducting Preference Testing
Conducting an A/B Study
Between vs. Within Subjects
Ethics of A/B Testing
Preference Test: Peer Review Assignment Setup Part 1
Preference Test: Peer Assignment Setup Part 2
Preference Test: Example Survey Questions
Final Thoughts
Suggestions for Further Exploration
Course Feedback
Keep Learning with Michigan Online

Summary of User Reviews

This course on UX research at scale has received positive reviews from users. Many users praised the practical and hands-on approach of the course, which provides real-world examples and case studies to help learners understand the concepts better.

Key Aspect Users Liked About This Course

The practical and hands-on approach of the course, which provides real-world examples and case studies to help learners understand the concepts better.

Pros from User Reviews

The course is well-structured and easy to follow.
The instructors are knowledgeable and provide clear explanations.
The course content is relevant and up-to-date.
The course provides practical insights and tools that can be applied in real-world scenarios.
The course offers a good mix of theory and practical application.

Cons from User Reviews

The course may be too basic for experienced UX researchers.
Some learners felt that the quizzes were too easy and did not adequately test their knowledge.
The course format may be too rigid for some learners.
Some learners felt that the course did not cover certain topics in sufficient depth.
The course may not be suitable for learners who prefer a more theoretical approach.

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