Search result for Challenges in b2b marketing Online Courses & Certifications
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Introduction to Salesforce Pardot Lightning App (PLA)
by JP COURSES- 3.8
2.5 hours on-demand video
Salesforce Pardot is a B2B Marketing Automation software, and forms part of the Salesforce family. Whether you're a student, agent, team lead or manager, you will learn what Pardot is used for, and how it can help you create and manage effective marketing campaigns for your company in the marketing or sales department....
$11.99
Product Management & Marketing: Personas
by Mike Gospe- 4
2 hours on-demand video
Building B2B personas for the enterprise - an introductory course I have 28 years of hi-tech marketing experience, and I usually found myself in the hot seat of needing to create or update my target segmentation model and personas without having access to any market research. Examples of real personas created by real marketers in B2B companies....
$19.99
Marketing: Customer Needs and Wants
by Mario Capizzani- 4.4
Approx. 10 hours to complete
Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. - Framing Marketing Challenges, Part 1...
The fundamentals of hotel distribution
by Peter O'Connor , Nicolas Graf- 4.7
Approx. 16 hours to complete
In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Trends and challenges Disruption in the market place? Introduction to online marketing Organic search engine marketing Paid search engine marketing Email Marketing Affiliate marketing Social Media Marketing...
Predictive Analytics for Business - with Case Studies
by John Phillips- 3.5
1 hour on-demand video
This is an introductory course designed to help business professionals and others learn predictive analytic skills that can be applied in a business setting. We do the following case studies on Rapidminer software: B2B Churn of an office supply distributor, Market Basket Analysis of a retail computer store, Customer Segmentation of a customer database and Direct Marketing....
$9.99
LinkedIn Ads and Linkedin Marketing
by MindBoost Academy- 3.6
1.5 hours on-demand video
Linkedin marketing and Linkedin for business ads are easy to use with this course By taking it, you will be able to understand and master the art of using Linkedin ads and Linkedin for business marketing in the step by step Linkedin tutorials and demonstrations. In your own pace....
$11.99
Content Marketing: Mastering Your Content Strategy For SEO
by Gary Shouldis- 4.4
6.5 hours on-demand video
Create a highly profitable inbound content marketing strategy that will attract your ideal customers In this course, "Content Marketing: Mastering Your Content Strategy For SEO", you will learn how to strategize, develop and execute a highly effective content marketing strategy that will attract your ideal customer. How to create a successful content marketing funnel...
$13.99
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International Marketing & Cross Industry Growth Capstone Project
by Dae Ryun Chang- 4.7
Approx. 11 hours to complete
This course will act as the culmination of the Specialization: International Marketing & Cross Industry Growth. All of these analyses will have templates that will be explained in the video lectures using an exemplar case, "Yuhan Kimberly. International Marketing & Cross Industry Growth Capstone Milestone 2: Marketing Mix Analysis Milestone 2: Marketing Mix Analysis Intro...
Smart B2B Content Marketing: The Winning White Paper Formula
by Chris Crompton- 3.1
1.5 hours on-demand video
A superior content marketing strategy accomplishes this feat. I've spent years in the trenches using special reports and white papers to attracting leads who quickly become six-figure clients. In this course, I conversationally share this winning formula. Start learning now to shortcut your path to producing powerful B2B content marketing with white papers....
$11.99
Doing Business in Russia
by Alexandra Koval , Makarova Olga , Trofimenko Olga , Irina Vorobieva , Vadim Kapustkin , Nikita Lomagin , Alexander Pogorletskiy , Liudmila Popova , Sergei Sutyrin , Sherov-Ignatev Vladimir- 0.0
Approx. 10 hours to complete
The aim of the course is to provide an advanced knowledge and expertise of the contemporary Russian business environment and the latest strategies and practices required to do successful business in Russia. Russia in the Global Economic Arena Challenges of Regional Economic Development in Russia International Marketing in Russia International Marketing in Russia: Conclusion...