Search result for Marketing analytics tools Online Courses & Certifications
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Marketing Analytics
by Rajkumar Venkatesan- 4.7
Approx. 16 hours to complete
Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. Takeaways: Improving the Marketing Process with Analytics...
Marketing Analytics
by Kamel Jedidi , Asim Ansari- 0.0
12 Weeks
Learn how analytics help businesses drive marketing to maximize its effectiveness and optimize return on investment (ROI). In this course, part of the Business Analytics MicroMasters program, discover how to develop quantitative models that leverage business data, statistical computation, and machine learning to forecast sales and marketing impact for: Assessing Marketing ROI for making better and data-driven decisions...
$249
Applied Analytics (business application - non mathematical)
by Gopal Prasad Malakar- 3.9
2.5 hours on-demand video
Marketing Analytics Overview - Objective and levers - what is the objective of marketing analytics. MA 01 Increase / Maintain Base (more new customer, stop customer churn / attrition) : Marketing Analytics 01 - How can you maintain & increase customer base. Part 2 of this course is a collection of case study on analytics from various industries....
$9.99
Marketing Customer Analytics, Segmentation, and Targeting
by Mohammad Reza Habibi, Ph.D.- 4.5
2.5 hours on-demand video
Learn how to analyze market based on customer and location data analytics with the most powerful tools available Additionally, you will learn powerful tools and techniques to generate deep insight about any location in the United States and other countries by Location Based market analytics tools I will teach you here....
$14.99
Digital Marketing Analytics in Practice
by Kevin Hartman- 4.5
Approx. 20 hours to complete
Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. Welcome to Digital Marketing Analytics in Practice Learn to evaluate and choose appropriate web analytics tools and techniques...
SQL Fundamentals for Marketing, Digital and Web Analytics
by Anil Batra- 3.9
1.5 hours on-demand video
Data is a requirement these days to run effective marketing campaigns. Marketers and Marketing Analysts generally depend on the tools or IT department to help them pull the data for marketing purposes. This course is a must have for Web Analytics, Digital Analytics and Marketing Analytics. I have been in Digital Marketing and Analytics for over 15 years....
$9.99
Marketing Analytics and Retail Business Management
by Start-Tech Academy- 4.4
11 hours on-demand video
You're looking for a complete course on understanding Marketing Analytics and Retail Business Management to drive business decisions involving production schedules, inventory management, promotional mail optimization, store layouting, estimating right bundle price, customer valuation and many other parts of the business. In this course, we will explore how one can use marketing analytics tools and forecasting models to...
$16.99
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Marketing Analytics: The Full Marketing Research Masterclass
by Business Hero- 3.9
3.5 hours on-demand video
#1 Course on Marketing Analytics: Become a marketing analytics & strategy expert Would you like to become an expert in marketing analytics and learn the approach of emotion-based buying? We will then cover dozens of software tools and strategies to analyze and improve existing marketing strategies for brands, projects and solopreneurs....
$18.99
Profit from Web Analytics: From User Behaviour To Sales
by Oxford Learning Lab- 4.2
2.5 hours on-demand video
You'll be shown how to the science, tools and technologies of web analytics come together to give you a rich picture of visitor characteristics and behavior. If you're already using a web analytics package but would like to get more out of it, then this is the Web Analytics Training course for you....
$11.99
Meaningful Marketing Insights
by David Schweidel- 4.2
Approx. 10 hours to complete
In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights. The course provides learners with exposure to essential tools including exploratory data analysis, as well as regression methods that can be used to investigate the impact of marketing activity on aggregate data (e....