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Applied Analytics (business application - non mathematical)

2.5 hours on-demand video

$ 9.99

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Brief Introduction

Basics of Risk, Marketing, Collections, Operations & Fraud Analytics. Know the objective, techniques & Success stories

Description

What is this course about?

Part 1 of this course is all about applied analytics (by business analytics verticals)

Course Overview : Basics of Risk, Marketing, Collections, Operations & Fraud Analytics. Know the objective, tools & techniques used.
Birds Eye View of Analytics Verticals, their goals and inter linkage - Which are the analytics vertical. What are their primary goals.
Common Industry Terms - Understand terms like Loan types, billing cycle, due date, delinquency etc.
Marketing Analytics Overview - Objective and levers - what is the objective of marketing analytics. What are there main levers.
MA 01 Increase / Maintain Base (more new customer, stop customer churn / attrition) : Marketing Analytics 01 - How can you maintain & increase customer base. What metrics you should look. What are the applicable techniques.
MA 02 Increase Revenue per customer (cross sell ) - Marketing Analytics 02 A - How to increase revenue per customer through xsell
MA 03 Marketing Campaigns and it's effectiveness measurement - Marketing Analytics 02 B -what is campaign? How do you measure campaign effectiveness
Risk Analytics Overview - Objective and levers - What is primary goal of risk analytics?
RA 01 Application Approval n Application Fraud prevention - Understand about 1. application approval process and 2. application fraud prevention
RA 02 Authorization & Transaction Fraud prevention - Prevent bad usage of the card and prevent transaction fraud
RA 03 Credit Limit Management - CLI (Credit Limit Increase) and CLD (Credit Limit Decrease)
Collections Analytics Overview -
CA 01 Best Practices of Collections Strategy for Early / Middle Late stage accounts-Understand two different school of thoughts for collection
CA 02 Collections Operations - how to contact & understand training needs of agents
Customer Services (find what customer wants) or Operations Analytics (detect internal fraud)

Part 2 of this course is a collection of case study on analytics from various industries. It will help users to know about how analytics has helped to meet customer demand with efficiency. It has

Case Study from Health Care Industry
Case Study from Telecom Industry
Case Study from Automobile Industry
Case Study from Transport Industry
Case Study from Electroni Case Study Industry
Case Study from Entertainment Industry
Case Study from Retail Chain Industry
Case Study from Sport Industry
Case Study from Cement Supply Business
Case Study from On Line Business
Case Study from Google Apps
Case Study from Contact Center

Terminology To be used by Target Audience to find this course

Analytics Case Study
Analytics Case Studies
Case Study on Analytics
Case Studies on Analytics
Analytics success stories
Using Analytics for customer success
Analytics applications
Application of Analytics

Course Contents

Course contains HD videos and PDF file.

Course Duration

Ideally it should take just 4 hours to complete it.

What is in it for the reader

Reader will get to know, how analytics has resulted into many success stories. It has created a win-win situation where customer is happy and firm is gaining.

Why Take this course?

This ensures that you get to know wide applicability of analytics across various industries. It is a collections of many popular analytics success stories.

Requirements

Requirements
The course is non technical. It is more of collection of success stories based on analytics usage.

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