Storytelling: Learn The Power of Storytelling
- 4
-
![]()
![]()
![]()
![]()
Brief Introduction
Learn the Art of Storytelling and how to make people care about products, brands, and causesDescription
Learn the Art of Storytelling and how craft stories for advertising campaigns to bring in more sales to you business. Storytelling is a powerful way to make people care about products, brands, and causes.
By giving your products and services an identity by capturing and sharing the stories they really are, you can take your target audience on a journey they yearn to experience. In order for consumers to form a personal connection with your brand, company stories must be authentic, creative and inspirational.
With the explosive growth of social media and content marketing, the opportunities to tell stories as part of direct and indirect brand marketing initiatives have become a strategic priority. Marketers have been telling brand stories for years through advertising, in-person brand experiences, and so on, but the art of writing those brand stories as effective pieces of online content is a challenge that few are trained to do.
In this course, we will lay out the structure of story and uses the development of a real-world campaign to show how each story component builds an emotional bridge between brand and consumer. We will break down how that story translates to the various advertising components that creatives often use in a real-world campaigns, such as social media, websites, TV and print ads.
Requirements
- Requirements
- note taking and ability to brainstorm
Brand Jam
4 Raiting
MOON - All About Trading 4 in 1 & Free Investment App
- 4.7
-
![]()
![]()
![]()
![]()
![]()
Crash Course! A Survival Guide for Investors Dealing with Technical Analysis in Forex & Cryptocurrency & Stock Markets In this course, you will learn 4 basic principles of investment....
Abacus Math From Scratch
- 4.1
-
![]()
![]()
![]()
![]()
![]()
Improve your calculation ability, brain development, mental arithmetic and number sense-Become an Abacus Master something has to be done!" Adds interest in math with animated storytelling....
The Olympic Games and the Media
- 4.7
-
![]()
![]()
![]()
![]()
![]()
This course gives you a complete insight into the communication and managerial techniques put into practice in the creation of the most important sporting mega event in the world....
Data Science Project: MATLAB for the Real World
- 4.8
-
![]()
![]()
![]()
![]()
![]()
Like most subjects, practice makes perfect in Data Science. You will choose your own pathway to answer key questions with the provided data....
